Responsibilities

• Ad Planning: Translate seasonal brand priorities and product focus areas into a strategic, full-funnel ad roadmap that aligns creative with business objectives.
• Performance Analysis: Analyze paid media performance to identify winning and losing creative patterns, distill the visual and messaging themes driving scale, and convert insights into clear, actionable recommendations for the client.
• Client Leadership & Communication: Lead client-facing strategy by developing clear, compelling decks and presenting performance insights, creative frameworks, and testing roadmaps with authority. Optimize client workflows to ensure alignment, efficiency, and strong adoption of strategic recommendations.
• Ad Concepting: Apply performance insights to develop forward-looking creative strategies and content roadmaps. Concept new ad ideas, formats, and visual directions that drive creative diversification, expand reach, and unlock incremental growth. Create a roadmap of content needs to feed your creative strategy, and partner with your client contacts to get buy in and timely delivery
• Creative Research: Continuously monitor trends, formats, and messaging shifts to inform innovative, performance-driven creative strategies.
• Creative Testing: Partner with Growth to design structured creative tests—defining hypotheses, success metrics, and learning agendas that inform future concept development.
• UGC Briefing: Develop clear, strategic briefs outlining messaging priorities, hooks, and content requirements.
• Execution & Ownership: Drive follow-through on creative strategies, ensuring visibility into performance, learnings, and iterative next steps while demonstrating return on content.
• Collaboration: Act as the connective tissue between Growth, Production, and Client teams—translating data into executable creative direction.
• Channel Breadth: Apply creative learnings across Meta, TikTok, Google, and CTV, developing fluency in platform best practices and emerging trends.