Head of Content Strategy & Integrated Marketing at Mini Med | California, MO | $220K/yr – $330K/yr

Mini Med

Head of Content Strategy & Integrated Marketing

California, MO (Remote)

$220K/yr – $330K/yrSenior Level15+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale MiniMed's global content engine, shaping a unified strategy across patients, caregivers, HCPs, payers, and employees to tell a distinctive brand story and drive measurable impact through integrated campaigns, governance, and cross-functional collaboration.

Growth & governance: establish enterprise standards, messaging frameworks, and operating processes for speed and quality.
Channel-led strategy: coordinate paid, owned, and earned media with a unified editorial plan to maximize reach and local relevance.
Measurement & improvement: partner with the Digital Center of Excellence to define KPIs, testing, and continuous optimization.

Job Description

Responsibilities

Lead MiniMed's global content ecosystem, developing a clear, distinctive brand narrative and scalable content approach that drives consistency globally and impact locally
Define and operationalize a unified content strategy across all audiences — patients, caregivers, HCPs, payers, and employees — anchored in a focused set of high-impact stories, campaigns, and priority moments that advance business priorities and strengthen market presence
Shape MiniMed's global voice and competitive narrative, ensuring the organization communicates with clarity, relevance, and differentiation across markets and channels
Establish the strategic direction for global content and media engagement, aligning campaign architecture, editorial priorities, and channel strategy across paid, owned, and earned environments to maximize reach and impact
Set enterprise standards for content development, including messaging frameworks, formats, governance models, and operating processes that enable speed, quality, and measurable impact across the organization
Develop and execute enterprise-wide integrated marketing programs, including business case development, budget management, execution, and ongoing performance measurement
Lead sponsorship and partnership strategies, including concepting, evaluation, creation, and activation
Partner with the Digital Center of Excellence to define the measurement approach for content and media performance, including shared KPIs, testing frameworks, and continuous optimization practices
Develop reputational KPIs and listening tools to track and measure program impact on a corporate, regional, and global basis
Collaborate cross-functionally with regional teams, marketing leaders, and key partners to ensure global strategy translates effectively into local execution while maintaining alignment and consistency
Drive innovation in storytelling, engagement models, and channel approaches — identifying new opportunities to connect with audiences and scaling the approaches that demonstrate impact
Build and maintain stakeholder contact programs that deliver MiniMed's point of view and insights to the right audiences at the right time

Requirements

Bachelor's degree required; advanced degree preferred
Minimum of 15 years of relevant marketing experience, or 13 years with an advanced degree
Minimum of 10 years of managerial experience

Preferred

Strategic Vision: Proven ability to develop and lead corporate-level marketing strategy with broad organizational impact, including P&L or budget accountability
Executive Leadership: Experience managing multiple teams and departments, with a track record of developing high-performing leaders and setting organizational direction
Integrated Marketing Expertise: Demonstrated mastery in integrated marketing, content strategy, or a combination of related marketing disciplines with proven experience managing budgets and driving measurable business outcomes at an enterprise level
Storytelling & Brand: Exceptional ability to craft compelling narratives that resonate across diverse audiences, channels, and markets
Omni-Channel Expertise: Deep knowledge of paid, owned, earned, and shared media strategies with a data-driven approach to optimization
Cross-Functional Influence: Ability to align and mobilize regional teams, agency partners, and senior stakeholders around a shared content vision
Innovation Mindset: Passion for identifying emerging trends, testing new engagement models, and scaling approaches that demonstrate real impact
Healthcare or MedTech Experience: Familiarity with regulated industries, HCP engagement, and patient-facing communications is a strong advantage

Benefits

MiniMed offers a competitive salary and flexible benefits package
At MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life.
Regular employees working 20 or more hours per week are eligible for a robust benefits package, including health, dental, and vision insurance, as well as access to a Health Savings Account, Healthcare Flexible Spending Account, life insurance, long-term disability leave, and a dependent daycare spending account. In addition, all regular employees enjoy incentive plans, a 401(k) plan with company match, short-term disability coverage, paid time off and holidays, participation in our Employee Stock Purchase Plan, and access to our Employee Assistance Program. Eligible employees may also benefit from our Non-qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements. Please note that “regular employees” refers to those who are not temporary staff, such as interns, and some benefits may not apply to employees in Puerto Rico.
MiniMed Benefits Overview

Mini Med

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Los Angeles, California, USA

5 employees (2 in marketing)

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