Responsibilities

• Develop high-performing hooks, messaging angles, and creative frameworks
• Create structured briefs for creators, affiliates, designers, and AI-generated content
• Personally work inside AI tools such as Claude, ChatGPT, Runway, CapCut AI, or similar platforms to develop prompts, optimize outputs, and improve content generation workflows
• Oversee the workflow between AI content generation, creators, designers, media buyers, and content operations
• Organize and manage large-scale creative pipelines across multiple channels
• Monitor creative performance across Meta, TikTok, YouTube, CTV, and emerging platforms
• Identify winning creatives and rapidly scale, iterate, or retire content based on performance data
• Manage structured testing frameworks tied to CTR, hook rate, hold rate, CPA, ROAS, and conversion metrics
• Ensure performance learnings continuously feed back into the AI content development process to improve future outputs
• Work with Airtable, dashboards, automation tools, and AI-assisted workflows to organize content operations and performance tracking

Requirements

• Strong DTC performance marketing experience in wellness, longevity, supplements in metabolic and brain health required.
• Hands-on experience working directly with AI tools such as Claude, ChatGPT, Veo3, Seedance, Runway, CapCut AI, or similar platforms for content ideation, scripting, prompt engineering, creative generation, and workflow optimization
• Deep understanding of paid social creative strategy and conversion-focused content
• Experience managing creators, affiliates, UGC pipelines, or influencer ecosystems
• Strong analytical mindset with hands-on experience evaluating CTR, CPA, ROAS, hook rate, hold rate, and creative performance metrics
• Must have direct experience writing, testing, refining, and optimizing prompts to improve AI-generated creative outputs and performance
• Must understand how to structure AI-assisted content workflows where performance data and creative learnings continuously feed back into future content generation and optimization
• Experience working directly inside AI tools and workflows - not simply managing vendors or teams using them
• Experience with Airtable, Zapier, Make, dashboards, and AI-assisted content operations workflows
• Ability to manage both the creative and technical/operational sides of a high-volume AI-assisted content system

Preferred

• Hands-on experience using AI tools to generate, optimize, organize, and scale high-performing content.
• Personally built and refined AI-assisted creative workflows, understands prompt engineering and structured testing methodologies.
• Knows how to use performance data to continuously improve content generation and acquisition performance.