Head of Content at Chatfuel | San Francisco, CA

Chatfuel

Head of Content

San Francisco, CA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

The role centers on trend analytics, content operations, and distribution across TikTok, Reels, and Shorts. You will manage a network of accounts and coordinate contractors, using AI tools to generate scripts and maintain quality. A data-driven approach to viral mechanics and a systems mindset are important for sustaining a high-volume content flow.

Job Description

Responsibilities

Trend Analytics: Daily monitoring of TikTok, Reels, and Shorts; tracking videos with 30–50K views while they are still trending.
In-depth breakdown of viral mechanics.
Constantly analyzing why certain videos "pop off" while others don’t, and applying these insights.
Content Operations: Managing the actor recruitment funnel and regular rotation.
Using a ready-made AI platform for generating scripts and references.
Ensuring quality at every stage: brief → filming → editing → subtitles → CTA.
Distribution: Curating a network of 10–50+ TikTok, 10–100+ Instagram, and YouTube Shorts accounts.
Coordinating contractors (e.g., DoubleSpeed for TikTok auto-posting, Steel Life for Instagram, etc.).
Collecting and analyzing data: identifying which faces, formats, and platforms perform best.

Requirements

Experience managing a network of accounts (5+ simultaneously).
Deep understanding of trends: the ability to explain with data/logic why a specific video gained reach.
Experience with Reels/TikTok/Shorts and an "under-the-hood" understanding of platform algorithms.
A systems-driven mindset: ability to build processes, create SOPs, and maintain a stable content flow.
Skills in managing a production team (actors, editors, copywriters, etc.).

Preferred

Experience working in a "content factory": full cycle from trend to posting.
Knowledge of AI tools for script generation, video porting, and AI avatars.
Understanding of US or LATAM market specifics (content in English/Spanish).
Experience with automated funnels and DM sales in social media.
Knowledge of content "uniqualization" methods and anti-detect tools.

Benefits

Chatfuel

Chatfuel is an AI-native operating system for private healthcare and wellness businesses. We help clinics and wellness centers replace manual lead management with scalable, automated revenue growth. Powered by real customer conversations, Chatfuel enables 18,000+ businesses to automate their entire sales cycle — from the first lead to a loyal, returning client — in as little as 30 seconds. Our plug-and-play AI Agent captures leads from Instagram, WhatsApp, Facebook, and TikTok campaigns, qualifies them, schedules appointments, sends reminders, manages follow-ups, and prevents client drop-off across every stage of the funnel. Official Meta Business Partner.

Founded in 2015

San Francisco, California, USA

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