Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
13 hrs ago
Head of Content & Brand
USA (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive brand voice and content strategy for GridBank Marketplace, serving as the on-camera and public-facing leader across channels and partnerships.
- Own on-camera and public-facing storytelling across video, audio, and written content.
- Must-have: 5+ years in performance or growth marketing with hands-on paid acquisition.
- Standout: Established personal brand or meaningful public presence in performance marketing.
Job Description
Drive brand voice and content strategy for GridBank Marketplace, serving as the on-camera and public-facing leader across channels and partnerships.
Responsibilities
- Serve as the on-camera and public-facing voice of the GridBank Marketplace across video, audio, and written channels
- Create and host educational content, including long-form video, podcasts, ad teardowns, frameworks, and written thought leadership
- Appear in and contribute creatively to creator-led and founder-led advertising campaigns
- Represent GridBank externally at conferences, on podcasts, and in partnerships with other brands and creators
- Build and grow GridBank's owned audience across YouTube, newsletter, and social platforms
- Define and evolve the editorial voice, content strategy, and publishing cadence for the Marketplace
- Partner with the Growth team to ensure content drives measurable customer acquisition and engagement
- Collaborate with Marketplace creators to develop community programming, creator spotlights, and educational series
- Partner with Product and Design teams to ensure brand voice is consistent across product surfaces and external content
Requirements
- 5+ years of operating experience in performance marketing, growth marketing, or direct response, with hands-on expertise in paid acquisition
- Established personal brand or demonstrated body of public work within the performance marketing community, such as published content, conference appearances, podcast hosting, or an owned audience of meaningful scale
- Proven on-camera presence and comfort appearing in video, podcast, and live event formats
- Strong writing skills across long-form, short-form, and social content
- Deep, operator-level expertise with Meta Ads Manager, including creative strategy, hook development, and testing methodology
- Ability to translate complex performance marketing concepts into educational content accessible to a professional audience
- Strong editorial instincts and a clearly defined point of view on direct response, creative strategy, and paid media
Preferred
- Existing owned audience on YouTube, X, LinkedIn, or a newsletter platform
- Experience hosting or contributing to a podcast or educational content series
- Experience producing creator-led or founder-led ads, either as the on-camera talent or as a producer
- Background as a brand operator, agency founder, or in-house marketing leader
- Familiarity with creative analytics platforms and the broader performance marketing ecosystem
Benefits
- Fully remote work environment
