Head of Campaigns, North America

USA (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 8 years ago

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Job Summary

Lead Veganuary’s North America strategy, driving brand-building, partnerships, and campaigns as a senior manager reporting to the CEO.

  • Own North America brand-building and relationships with companies, donors, media, and stakeholders.
  • Leverage extensive vegan-advocacy networks to drive campaigns and partnerships.
  • Expand the North American team and resources as needed.

Job Description

Responsibilities

  • You’ll be a driven campaigner well-versed with vegan advocacy; a natural networker with an enviable contact network; an opportunity-taker and opportunity-maker.
  • This pivotal role will build the Veganuary brand in North America, building relationships with companies, donors, media and other stakeholders.
  • You’ll create social media campaigns and a new US-focused Veganuary pledge campaign.
  • You’ll deliver a PR and sales strategy for our inspirational book How To Go Vegan, and support Veganuary’s January pledge campaign with great North American content and ideas.
  • Along the way you’ll be supported by our growing UK-based staff team and have the opportunity to add to the North American team as resources permit.
  • This role is part of Veganuary’s senior management team and reports directly to the CEO.
Veganuary logo

Veganuary

Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. Since launching in 2014, millions of people have officially signed up to take part from nearly every country in the world.Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people.

Founded in 2014
York, England, GBR
36 employees (13 in marketing)

Traffic Signals

Monthly Visitors
222.7K
Monthly Google Ads Budget
$44
Traffic Source Mix
Search
47.8%
Direct
37.6%
Referral
8.3%
Social
5.1%
Paid
1%

Headcount Trend

Current headcount: ~36

Marketing Team

Marketing Team Size
12 (33% of company)
Median Career Experience
11 years
Median Tenure
5.2 years