Responsibilities

• Drive the narrative strategy for AI Research at Salesforce — its positioning, messaging framework, and voice — in a way that's differentiated both within Salesforce and externally in the AI research community.
• Craft distinct, initiative-level narratives for individual research programs (e.g., foundation models, agents, time series, reasoning) — ensuring each has a clear, compelling story for the right audience.
• Develop and maintain a cohesive external narrative that connects AI Research breakthroughs to Salesforce's product roadmap and customer value.
• Translate complex, technical research into accessible, compelling stories for a range of audiences: customers, developers, media, policymakers, and the general public.
• Drive a robust thought leadership program — including blog posts, whitepapers, op-eds, and speaking content — that establishes Salesforce AI Research voices as authoritative and trusted in the field.
• Collaborate with researchers and executives to develop compelling narratives around incubation projects, published work, and research milestones.
• Oversee and evolve the weekly thought leadership content process, ensuring consistent, high-quality external publishing cadence.
• Lead go-to-market messaging and brand strategy for AI Research incubation projects as they move from pilot to product — including crafting the positioning, naming, and launch storytelling.
• Partner with product and engineering teams to build awareness and excitement around AI Research-powered features landing in core Salesforce products.
• Develop materials that support pilots, enablement, and customer-facing narratives for early-stage initiatives.

Requirements

• 7–12+ years of experience in brand, marketing, or communications roles, ideally with a mix of tech, innovation and research or deeply technical product experience.
• A strong storyteller who can make cutting-edge AI research accessible to non-technical audiences without dumbing it down.
• Comfortable working in ambiguity — you thrive in fast-moving, early-stage environments and know how to build structure where none exists.
• A proven track record driving brand presence and narrative at major industry events and conferences.
• Expert communication skills and a strong executive presence.
• Experience with social media strategy and content creation for technical brands.
• Excellent written and verbal communication skills; you can write a tweet, a blog post, and an executive keynote narrative with equal fluency.
• Collaborative and low-ego — you build trust with researchers, product managers, and executives alike.
• Passion for AI and a genuine curiosity about how research translates into real-world impact.

Preferred

• Direct experience in an AI/ML research environment or deep familiarity with the AI research community.
• Experience launching early-stage / incubation products.
• Existing relationships with AI/tech media.

Benefits

• Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best .
• Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.