Responsibilities

• Own and evolve TruGreen’s brand strategy to create bold, unmistakable differentiation in a competitive market.
• Define product positioning and messaging that strengthens trust, authority, and urgency to act.
• Lead development of national and local integrated campaigns that connect brand storytelling to demand generation.
• Ensure every touchpoint, from broadcast and digital to field activation and partnerships, creates a compelling reason to choose TruGreen now.
• Partner closely with Growth Marketing, CRM, and Field teams to translate brand momentum into measurable sales impact.
• Oversee the full creative function, ensuring high-quality, insight-driven work across all channels and formats.
• Guide agency partners and internal teams to deliver bold, breakthrough work that drives both emotional connection and response.
• Own earned media strategy, corporate storytelling, and reputation management.
• Oversee organic social strategy to build engagement, advocacy, and community around the TruGreen brand.

Requirements

• 10+ years of progressive marketing leadership experience, with deep expertise in brand and integrated marketing.
• Proven success leading national campaigns that drive measurable business outcomes.
• Experience managing creative teams and agency ecosystems at scale.
• Strategic thinker who can connect long-term brand building to short-term revenue performance.
• Exceptional creative judgment paired with strong operational discipline.
• Skilled storyteller and communicator who can influence executives, partners, and teams.
• Data-informed decision maker with a passion for testing, learning, and improving impact.
• Collaborative leader who raises the bar for the entire organization.
• Ability to speak, read and write fluently in English is required.
• You MUST BE physically located in the United States while performing this job.

Benefits

• Medical/Dental/Vision insurance
• Company-matching 401(k) and other programs and perks