Responsibilities

• Define and document Shameless Snacks' voice, visual identity, and strategic positioning — building the brand bible from scratch
• Own organic social (Instagram, TikTok) — setting the content strategy, managing execution, and building a community that engages because the content is genuinely good
• Lead influencer and creator partnerships — identifying the right voices, managing relationships, and ensuring content feels on-brand
• Drive PR and earned media — securing meaningful placements in health, wellness, and culture publications that build the brand story beyond product features
• Plan and execute cultural activations and real-world moments that put the brand in front of the right audiences
• Ensure visual and tonal consistency across every touchpoint — from social content to retail shelf to performance creative
• Manage agencies, creators, and production partners — knowing when to push and when to let them run
• Partner with the performance marketing team so brand and paid creative feel like the same company

Requirements

• 6–10 years in brand marketing, creative strategy, or brand management — ideally in food/bev, better-for-you CPG, or DTC with real cultural cachet
• You've managed or significantly contributed to a brand's voice and visual identity — not just executed other people's directions
• You understand culture as a participant, not a spectator — you know what's happening before it trends
• Experience managing agencies, creators, and production partners
• Comfortable in a lean, fast-moving environment where you don't need a large team to do great work
• Strong opinions about brand — you'll push back on what's wrong and advocate hard for what's right
• Excited to build from scratch rather than inherit a finished playbook

Benefits

• Health, dental, and vision