Responsibilities

• Partner with the Founder to evolve and steward PAKA's long-term brand strategy.
• Own brand positioning, messaging, voice, and premium standards across every customer touchpoint.
• Develop and own PAKA's annual Brand Calendar, establishing the brand narratives, campaigns, partnerships, cultural moments, and storytelling priorities that define how the company shows up throughout the year.
• Ensure every initiative reinforces PAKA's mission of helping people live connected to source.
• Develop breakthrough brand campaigns and moments that grow awareness
• Own PAKA’s PR strategy, partnerships, ambassador program, and influencer strategy.
• Build annual brand calendars that answer: “what does the world remember PAKA for this season?” Every season should have 1-2 flagship moments that everyone in the company can answer immediately.
• Identify where PAKA should show up culturally and proactively create opportunities.
• Build a storytelling engine across YouTube, documentaries, editorial, and social.
• Raise the creative standard across every piece of work produced by PAKA.

Requirements

• 10+ years building premium consumer brands, with meaningful experience leading brand strategy and partnering with creative teams to produce exceptional work
• Strong body of work demonstrating breakthrough brand building, culturally relevant campaigns and premium creative judgment.
• Demonstrated success building brand awareness and earned media through creative storytelling.
• Experience managing agencies, production partners, photographers, filmmakers, and freelancers.
• Exceptional creative judgment with the confidence to make decisions and maintain a high bar.
• Outstanding written and verbal communication skills.
• Passion for travel, culture, the outdoors, craftsmanship, and purpose-driven brands.

Benefits

• PAKA offers a competitive benefits package designed to support your health, flexibility, and long-term well-being. Benefits include 100% employer-paid individual healthcare, dental and vision contributions, a 3% 401(k) match, a $100 monthly wellness benefit, a $1,000 annual PAKA product stipend, and unlimited PTO.