Responsibilities

• Own and evolve the Vector Security brand positioning, visual identity, narrative, and message architecture across all lines of business.
• Maintain a unified brand strategy that aligns with the company’s transformation agenda and long-term growth goals.
• Lead the creative development of brand campaigns, corporate storytelling, and narrative frameworks that reinforce customer trust and market differentiation.
• Ensure brand consistency across 50+ branch locations, field teams, digital properties, sponsorship assets, sales enablement materials, and internal channels.
• Oversee brand governance, including guidelines, approval processes, and quality control across the organization.
• Develop and execute an integrated content strategy spanning video, social, web, digital advertising, events, PR, blogs, email, and thought leadership.
• Oversee creation of high-quality, audience-targeted content that drives awareness, engagement, lead generation, and customer retention.
• Build a scalable content engine—campaign cadences, editorial calendars, and storytelling frameworks—supporting national and branch-level marketing needs.
• Partner with Digital Marketing to ensure content optimization for SEO, GEO, personalization, and conversion.
• Direct the creative process for flagship initiatives such as sports sponsorships, customer success storytelling, product launches, cultural programs, and Executive leadership visibility.

Requirements

• 10+ years of experience in brand, content, or creative leadership roles, ideally in technology, security, telecommunications, or B2B/B2C hybrid environments. Strong B2C experience preferred.
• Proficient in internal controls testing and documentation. Excellent attention to detail and focus on quality.
• Ability to effectively collect, analyze, and present information to senior management. Ability to clearly and effectively communicate verbally and in writing. Excellent attention to detail and focus on quality.
• Ability to apply common sense understanding to carry out instructions in both written form and received through verbal communications.
• Strong interpersonal, planning, organizational, time management and problem-solving skills.
• Goal driven, self-starter with the ability to work independently.
• Intermediate Microsoft Excel skills. Proficient in Microsoft Office products and experience with Microsoft Dynamics 365 and Great Plains preferred.