Responsibilities

• Lead global brand activation: own campaigns across paid media, experiential, and integrated activations with regional context.
• Build and lead a cross-functional brand marketing team spanning paid media to experiential and events.
• Own budget, ROI tracking, and collaboration with Product Marketing to amplify launches while maintaining brand integrity.
• Bridge brand and performance marketing: make strategic recommendations that connect upper-funnel brand campaigns with conversion-focused marketing to ensure a seamless customer journey, including sequencing strategies from awareness to conversion and consistent messaging across all funnel stages.
• Own Harvey's brand strategy and translate it into in-market execution plans.
• Lead brand activation strategy for Harvey globally, collaborating with regional marketing leads for regional context.
• Bridge brand consistency across all performance creative, serving as a bridge between Creative/Design and DR teams, ensuring strategic briefs and creative direction reflect brand standards at every stage; review creative before launch and recommend conversion optimizations that never compromise brand integrity.
• Own the budget for all brand marketing spend, including reconciliation and ongoing visibility into ROI.
• Partner with Product Marketing to ensure brand moments amplify key product launches and messaging.
• Partner closely with Creative/Design on concept development and asset creation to support activations.
• Work with Global Events to integrate brand campaigns into Harvey's owned event program.
• Manage agency relationships and lead RFP processes for any media, experiential, and production partners.

Requirements

• 10+ years of experience in brand marketing, with depth in brand campaigns, paid media strategy, and experiential marketing.
• Demonstrated experience owning and optimizing significant media budgets, with familiarity with buying rates across channels.
• Experience managing external agencies and production partners across multiple simultaneous workstreams.
• Strong cross-functional leadership skills, with the ability to coordinate across Brand, Demand Gen, Creative, and Events teams.
• Exceptional taste and a track record of bringing a high creative bar to in-market work.
• Experience directly managing marketing team members.
• Comfort operating in fast-moving environments and making sound judgment calls under ambiguity.