Responsibilities

• Define and execute the AMER startup marketing strategy, aligned with AWS Startup sales priorities and global marketing objectives
• Own account and audience tiering across three motions: 1:1 ABM for top strategic startups, 1:few cluster marketing for high-potential cohorts, and 1:many community engagement across key hubs
• Partner with Startup sales leaders, Business Development, and the AWS Startup Programs team to align marketing investments with portfolio-level and account-level business goals
• Set the direction and operating rhythm that keeps the team's three motions — ABM, community, and VC partnerships — aligned to a shared strategy and measurable outcomes
• Represent AMER startup marketing in global leadership planning, OLRs, MBRs, and cross-functional planning cycles
• Lead and develop a team of 9 marketers spanning ABM, community marketing, and VC/investor partnerships, setting a high talent bar and fostering an inclusive, high-performing culture
• Hire, onboard, and mentor talent across multiple disciplines; manage performance and career development for individual contributors and managers
• Foster cross-functional collaboration and knowledge sharing across the three marketing motions
• Manage external agency and vendor relationships supporting event execution, creative, and field activation
• Establish clear roles, operating norms, and escalation paths across a geographically distributed team (NAMER + LATAM)

Requirements

• Experience in managing managers
• Bachelor's degree in marketing, advertising, business or equivalent
• 10+ years of professional non-internship marketing experience, including 5+ years leading and developing marketing teams
• Experience owning strategy across multiple concurrent marketing motions and scaling them across regions
• Experience using data and metrics to drive strategy and communicating results to senior leadership
• Deep familiarity with the startup ecosystem and venture capital landscape

Preferred

• Experience leading cross-functional teams to drive marketing initiatives world-wide
• Breadth across ABM, community/field marketing, and VC/investor partnership marketing, with measurable results in engagement and startup acquisition
• Experience operating as part of a senior functional leadership team and influencing worldwide strategy
• Experience managing executive engagement or hospitality programs targeting founders and C-suite
• Experience with Salesforce CRM, event management platforms, and ABM/marketing automation tools
• Excellent written and verbal communication with a demonstrated ability to influence without authority and manage ambiguity
• Passion for startups, founders, and the venture community

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.