Responsibilities

• Own regional demand generation performance, including pipeline creation, conversion rates, and revenue contribution across new business, expansion, and retention.
• Lead, coach, and scale a high-performing team, embedding a culture of accountability, experimentation, and continuous optimization driven by data and insights.
• Develop and execute a data-driven Americas marketing strategy aligned to revenue targets, priority segments, and whitespace opportunities.
• Leverage data and analytics (intent data, CRM, marketing automation, attribution models) to inform targeting, segmentation, and investment decisions.
• Partner with Revenue Operations to define KPIs, dashboards, and reporting frameworks that track funnel performance and marketing ROI.
• Align closely with regional sales leadership to co-create account strategies, pipeline goals, and integrated campaigns that accelerate deal velocity.
• Design, implement, and optimize Account-Based Marketing (ABM) programs focused on high-value accounts and measurable pipeline impact.
• Drive a test-and-learn approach, continuously experimenting across channels, messaging, and tactics to improve conversion and efficiency.
• Build and activate strategic partnerships that expand reach, generate qualified demand, and contribute to pipeline growth.
• Ensure consistent use of data and insights to refine messaging, positioning, and campaign effectiveness in collaboration with Product and Campaign Marketing.

Requirements

• Bachelor’s degree with 6–8+ years of B2B marketing experience, with a strong focus on demand generation and revenue marketing.
• Proven track record of driving measurable pipeline and revenue impact through data-driven marketing strategies.
• Experience leading teams in a performance-oriented, metrics-driven environment with clear accountability.
• Strong expertise in marketing analytics, funnel metrics, attribution models, and ROI optimization.
• Deep understanding of sales and marketing alignment, pipeline management, and go-to-market execution.
• Hands-on experience with Account-Based Marketing (ABM) strategies and technologies.
• Excellent program and project management skills, with the ability to prioritize based on data and business impact.
• Strong communication skills, with the ability to translate data into clear, actionable insights for executive stakeholders.
• Ability to quickly synthesize market, customer, and competitive data into strategic recommendations.
• Demonstrated ability to collaborate cross-functionally and influence stakeholders across a matrixed organization.

Preferred

• Strong ability to analyze complex market dynamics and translate insights into focused, high-impact demand strategies.
• Proven success in executing and optimizing integrated marketing programs tied to revenue outcomes.
• Experience influencing senior stakeholders using data-backed storytelling and performance insights.
• Experience in a B2B talent solutions or services environment is a plus.
• Experience within a B2B SaaS Talent Solution selling environment is preferred.

Benefits

• Diversity, equity, inclusion and accessibility are key threads in the fabric of SHL’s business and culture (find out more about DEI and accessibility at SHL )
• Employee benefits package that takes care of you and your family.
• Support, coaching, and on-the-job development to achieve career success
• A fun and flexible workplace where you’ll be inspired to do your best work (find out more LifeAtSHL )
• The ability to transform workplaces around the world for others.