Responsibilities

• Define and lead the company’s AI Optimization strategy across search engines and AI discovery systems.
• Design frameworks that ensure content is structured, authoritative, and easily cited by AI systems.
• Coach and guide writers on how to produce content that is referenced by AI models, search engines, and knowledge systems.
• Translate complex subjects into clear, structured content that AI models can interpret and cite accurately.
• Identify citation patterns across AI platforms and build strategies that increase inclusion in those responses.
• Develop repeatable processes that connect content production with AI visibility and search authority.
• Work hands on with content teams to refine articles, threads, and knowledge assets to improve discoverability.
• Analyze AI citation behavior, search performance, and content authority signals.
• Collaborate with marketing, product, and engineering teams to ensure technical foundations support AI discoverability.

Requirements

• Deep expertise in SEO combined with a strong understanding of how modern AI systems retrieve and reference information.
• Experience creating strategies that earn citations, references, and authority across search engines and AI systems.
• Strong ability to break down complex topics and structure them in a way that machines and humans understand.
• Experience coaching writers and editors to produce high authority content.
• Comfort working hands on with content, data, and technical teams.
• Strong analytical thinking with the ability to connect data with strategy.
• Clear communicator who can translate complex search and AI concepts into practical guidance.

Benefits

• Flexible remote work environment.
• Access to tools and resources needed to experiment with AI visibility and search strategy.
• Opportunity to shape the next generation of search and discovery.