Responsibilities

• Lead the development, execution, and optimization of branded HCP websites to support overall marketing strategy and business goals.
• Manage media planning, buying, and performance analysis across non-personal digital channels to maximize engagement and ROI.
• Develop and execute non-personal email programs, including segmentation, content development, deployment, and measurement of effectiveness.
• Drive omni-channel strategy and execution by integrating website, email, media, and additional non-personal tactics to deliver a seamless customer experience across touchpoints.
• Continuously assess market dynamics, customer behavior, and competitive activities in the fast-paced DAA market to inform strategy and tactical plans.
• Create and execute market shaping strategies across non-personal channels, leveraging insights from market analysis and competitive activity.
• Effectively communicate brand vision, strategy, and objectives to internal cross-functional partners—including sales leadership, medical, and regulatory—to drive brand business goals.
• Collaborate with analytics partners to measure non-personal campaign effectiveness, identify optimization opportunities, and report outcomes to leadership.

Requirements

• Bachelor’s Degree
• Marketing experience, specifically in strategy
• Competency in core marketing capabilities such as translating insights into messages, creative development, and optimization across the marketing mix
• Proven ability to lead and influence cross-functional teams, including timeline and budget management
• Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
• Success working in a matrixed organization to drive alignment to brand objectives
• Experience leading or supporting strategic and tactical planning
• Strong written and interpersonal skills

Preferred

• Experience working with and managing multiple external agencies including advertising, digital, and internal cross functional partners.
• Deep campaign experience (e.g., core message development or brand story work)
• Proven connectivity to field sales force; alignment to communications
• Ability to influence senior management

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.