HCM - CRM Loyalty | Fashion Retail, Commercial

New York, USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end loyalty program operations and drive incremental engagement by optimizing points, rewards, and member experiences across channels.

  • Loyalty program operations: manage earning, redemption, catalog, vouchers, and promotions.
  • Cross-functional delivery: align E-commerce, IT, Marketing to ensure smooth system operation and launches.
  • Performance and optimization: monitor redemption/engagement and implement improvements.

Job Description

Responsibilities

  • Manage and operate the Loyalty Program, including point earning, redemption mechanics, and member benefits.
  • Manage the Reward Page: reward catalogue, vouchers, and redemption rules.
  • Monitor program performance (redemption, engagement) and propose improvements.
  • Coordinate with internal teams (E-commerce, IT, Marketing...) to ensure smooth system operation.
  • Execute loyalty initiatives such as burn point campaigns, gamification, and member promotions.
  • Perform other tasks assigned by the Line Manager.

Requirements

  • University Degree (Marketing, Economics, Finance & Banking is an advantage)
  • 2-3 years of experience in loyalty programs, CRM, marketing operations, or platform operations.
  • Experience in retail, fashion, e-commerce, or loyalty platforms is a plus.
  • Strong understanding of loyalty concepts (points, tiers, earn & burn, rewards).
  • Good written and verbal communication skills (English and Vietnamese)
  • High attention to detail and strong operational discipline.
  • Hard-working, energetic, trust-worthy, ready-to-learn, ability to work extended hours and under pressure
  • Problem-solving mindset with the ability to manage multiple priorities.
  • Ability to write marketing content for loyalty campaigns, reward pages, and customer communications
  • Experience using design tools such as Canva, Adobe Photoshop, or similar tools is a plus.

Preferred

  • Experience in retail, fashion, e-commerce, or loyalty platforms is a plus.
  • Experience using design tools such as Canva, Adobe Photoshop, or similar tools is a plus.

Benefits

  • ACFC - Happy Place to Work, where the convergence of talents, unique personalities and energetic people.
  • Modern working space, fully equipped for work such as laptops, phones, calling software (3CX),...
  • Youthful and professional working environment.
  • Opportunity to work with famous managers in the fashion industry.
  • Working with a team of leading experienced people in the Fashion Retail Industry.
  • Joining the period training courses to upgrade knowledge, hard skills and soft skills.
VFBS Vietnam logo

VFBS Vietnam

Vietnam Food and Beverages Service Co., Ltd. (VFBS) professional franchise brands of fast food famous leading overseas such as Domino's Pizza, Burger King, Popeyes.Along with chain stores and the best customer service in the country, VFBS is committed to providing quality true service standards that customers expect from the famous brand this global.

Ho Chi Minh City, Ho Chi Minh City, VNM
112 employees

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
53%
Direct
28.5%
Referral
9.9%
Social
7.2%
Paid
1.2%

Headcount Trend

Current headcount: ~112