Responsibilities

• Own Program Management for the full GTM launch lifecycle — from identifying upcoming product releases, through go-live execution, to post-launch coordination and retros
• Partner closely with the GTM leads to translate strategy into action
• Build and maintain launch workback schedules, ensuring every cross-functional dependency is identified and tracked well in advance
• Lead launch kickoffs and recurring syncs across PMM, Product, Channel teams, Analytics, and Creative — owning the agenda, capturing decisions, and driving follow-through
• Serve as the central point of contact for launch status: proactively surface risks and blockers and drive resolution before they impact timelines
• Coordinate post-launch activities including performance readouts, internal communications, and issue escalation
• Build and iterate on cross-functional GTM playbooks and launch templates that make each subsequent launch faster and more consistent
• Identify gaps in our current launch process and drive improvements in how we scope, plan, and execute
• Maintain RACI documentation and operating model resources for the Marketing org
• Partner with the broader Marketing Strategy & Operations team on tooling, workflow improvements, and cross-team program coordination

Requirements

• 4+ years of experience in program management, marketing operations, GTM coordination, or a closely related role — with direct exposure to product launch or go-to-market work
• Proven track record of owning complex, cross-functional launches from planning through post-launch — you've done this before and have the scar tissue to show for it
• Exceptional organizational skills with the ability to manage multiple launches and workstreams simultaneously without dropping the ball
• Strong communication skills — you write a clear brief, run a tight meeting, and follow up without being asked
• Bias for action: you see what needs to happen and make it happen, even in ambiguous situations
• Experience building or improving processes and playbooks, not just executing within existing ones
• Comfortable navigating cross-functional teams and building trust quickly across PMM, Product, and Growth functions
• Familiarity with the GTM ecosystem: product marketing, paid media, SEO/AEO, analytics, customer operations, and creative
• Proficient with project management tools (Asana, Airtable, Notion, or similar) and Google Suite
• Familiarity with AI tools like Claude, ChatGPT, or similar — ability to leverage AI to work smarter and move with speed

Preferred

• SaaS or consumer technology experience is a plus

Benefits

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 12 weeks paid parental leave and family care leave
• Pretax commuter benefit
• Education reimbursement