Go-to-Market - Lexington, KY, USA
Speechify
Lexington, KY (Remote)
$105K/yr - $140K/yrIn-houseFull-timeSenior level3+ years exp.
15 hrs ago
GTM Marketing Manager $110
Mountain View, CA (Hybrid)
Salary Not AvailableSenior Level7+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive GTM initiatives across the product life cycle with customer insight and data-driven storytelling.
- Own go-to-market programs from idea to maturity.
- Must-have: 7+ years marketing driving GTM strategies.
- Standout: Focus on voice of the B2B customer and a learning agenda for accountants teams.
Job Description
Responsibilities
- Be a GTM marketer/ jack of all trades with the ability to use storytelling, customer insights, data and business acumen to lead initiatives at any phase of the product life cycle (from idea to maturity) and execute a GTM plan that can drive impact and influence.
- Be a champion of the voice of the B2B customer, and supporting medium-large accountants and accountant sales teams through a learning agenda – developing deep empathy and understanding with their attitudes, needs and pain points.
- Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings
Requirements
- 7+ years professional experience in marketing driving go-to-market strategies
Preferred
- Experience with existing AP solutions and/or working in Expense management
- Experience as an accountant or working with accounts
