Responsibilities

• 35% Ad Product Catalog Governance & Advisory
• Single Source of Truth: Own and maintain the comprehensive Ad Product Catalog. Ensure all product specifications, packaging rules, pricing guidelines, and operational constraints are meticulously updated, accurate, and accessible.
• Technical & Operational Advisory: Act as the primary, local "help desk" and subject matter expert for NYC-based Sellers and Account Strategists. Provide rapid, clear answers to complex, nuanced questions regarding ad product capabilities and custom configuration rules.
• Cross-Functional Alignment: Partner closely with the Brand Marketing team to ensure that their client-facing narratives match the exact technical and operational realities housed in the product catalog.
• 35% GTM Program Management & Training
• Launch Traffic Control: Act as the dedicated project manager ushering individual products and packages through the formal GTM pipeline. Coordinate timelines, keep cross-functional stakeholders on schedule, and prevent rollout bottlenecks.
• Operational Readiness & Briefings: Translate dense, technical ad product mechanics into clear, digestible operational instructions. Lead internal briefings and training sessions for revenue teams detailing what a product is, who it is for, and how to book it.
• 30% Field Adoption & Commercial Yield Analysis
• Data-Driven Optimization: Regularly analyze internal sales data and product adoption metrics. Identify which packages are driving the highest yield and surface trends regarding what is selling well versus what isn't.
• On-the-Ground Feedback Loops: Leverage your physical presence in the NYC office to build deep trust with sellers and CROs. Proactively capture field feedback, understand seller pain points, and investigate the "why" behind product adoption data to inform future iterations.

Requirements

• Education:
• Bachelor's degree in Business, Marketing, Communications, Advertising, Media, or a related field, or equivalent work experience.
• Experience:
• 4–7 years of experience in ad product operations, go-to-market strategy, sales enablement, digital media project management, product marketing, commercial operations, or a related field.
• Experience managing cross-functional product launches and commercialization initiatives.
• Experience supporting revenue organizations within digital advertising, media, ad tech, or SaaS environments.
• Experience partnering with Product, Sales, Marketing, and Operations teams in a fast-paced organization.
• Specific Knowledge, Skills, Certifications and Abilities:
• Relationship Building & Empathy: High emotional intelligence with a proven track record of earning trust across diverse commercial teams. Exceptional ability to act as a supportive, empathetic partner to quota-carrying sellers.
• Program & Project Management: Highly organized with the disciplined capability to manage multiple moving parts of a launch simultaneously, enforce deadlines, and keep diverse stakeholders communicating effectively.

Benefits

• The Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.
• Pay Range Salary: New York: $110,000.00 - $130,000.00
• The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.
• The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.
• In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location.
• We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.