Responsibilities

• Go-To-Market Execution (80%): You'll own the entire commercial motion — from identifying prospects to closing pilots to converting them into paying customers.
• Build the Pipeline: Build the GTM engine from scratch — outbound strategy, sales process, pipeline management, conversion playbook.
• Sell Directly: Personally lead outreach, run product demos, negotiate pilot agreements, and close deals. This is founder-led selling — you and the CEO in the room together.
• Find the Right Customers: Identify and engage mid-size millwork companies, estimating firms, and commercial contractors who stand to benefit most from AI-driven estimation.
• Outbound Prospecting: Build prospect lists using LinkedIn, industry directories, and trade association memberships. Write and send cold outreach — email sequences, LinkedIn messages, connection requests. Set up and run outreach tools (email automation, LinkedIn outreach, CRM). This is hands-on prospecting, not delegating to a BDR.
• Define Pricing: Design and test pricing models that make sense for the industry. Understand displacement economics — what prospects are paying today for manual estimation and drafting, and how the product replaces that cost.
• Industry Presence: Represent the company at industry conferences and trade events. Build relationships with industry associations, thought leaders, and potential channel partners.
• Sales Enablement: Build the GTM asset library — ROI calculators, case studies, competitive positioning, sales decks, email templates, demo scripts.
• Measure Everything: Define success metrics, track pipeline health, and report on what's working and what isn't. Be rigorous about attribution.
• Engineering Coordination: Coordinate between the engineering team and customers. Relay requirements, flag blockers, and keep both sides aligned on priorities and timelines.

Requirements

• Must-Haves
• 6-10+ years in GTM, sales, product marketing, or business development at B2B software companies. SaaS experience strongly preferred.
• Hands-On Outbound: You've written cold emails that got replies. You've used LinkedIn to find and reach decision-makers. You've configured outreach tools — email sequencing, CRM, LinkedIn automation. You can do the work, not just plan it.
• Customer-First Instinct: You start with customer conversations, not market research decks. Your instinct on Day 1 is to talk to prospects, not build a strategy document.
• Orlando-Based: On-site in Orlando, FL. Embedded with the CEO and operations team daily. This is not a remote role.
• Closer, Not Enabler: You've personally closed deals. Not enabling others to sell — actually sat across from a buyer, handled objections, and got a signature. Multiple times.
• 0-to-1 Builder: You've built a GTM motion where none existed. You've been the first commercial hire, or the person who figured out the sales process before there was a team to hand it to.

Preferred

• Industry Familiarity
• Early-Stage Environment
• Pricing Experience
• Demo Comfort
• Small Team Comfort
• Experience with AI-enabled products or explaining complex capabilities to non-technical buyers.
• Exposure to vertical SaaS (industry-specific software).
• Experience with trade associations, industry conferences, or community-driven GTM