Responsibilities

• You own our CRM design, Attio, end-to-end. Configuration, customization data quality, deduplication, integrations, and ongoing iteration.
• You own lifecycle stages, lead source attribution, and marketing-to-sales handoff mechanics. When an integration breaks, it's your problem.
• Lead routing, follow-up sequences, campaign handoffs, and rules of engagement are system-enforced. You own UTM structure, form routing, and lead source tracking so attribution is clean across sales and marketing.
• You build and run it. Target account lists, ICP filters, Clay enrichment workflows, outreach sequences. You're in the data daily - iterating on reply rates, testing messaging, killing what doesn't work.
• Signal capture and expansion systems - Job-change alerts, usage-based expansion triggers, cross-sell signals, reactivation workflows. You build the systems that detect when a user switches companies, when an account is ready to expand, or when a dormant lead re-engages - and route the right action to the right rep.
• Rep enablement and operating cadence - You onboard new reps onto systems, prep the weekly pipeline review, flag stuck deals. Dashboards track pipeline health, conversion by source, and sequence performance. You own the rhythm that keeps the team accountable.
• GTM tool stack - You evaluate, integrate, and kill tools. You own vendor relationships and make the call on what stays and what goes.
• AI-powered automation - You find and build ways to create leverage with AI across the GTM stack. We use AI extensively and expect you to push this forward.