Growth Senior Content Strategist

San Francisco, CA (On-site)

$122K/yr – $183K/yrSenior Level2+ years expFull time

Posted 4 months ago

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Job Summary

The role centers on crafting effective copy for core channels, partner communications, and brand-building initiatives, while managing high-volume requests and applying data-driven learnings to optimize performance. It requires copywriting experience with email or direct response channels and a track record of adapting messaging to different audiences. The benefits emphasize inclusive healthcare, retirement planning with a company match, and ongoing learning opportunities.

Job Description

Responsibilities

  • Write for Core Channels: Draft and edit copy for email campaigns, direct mailers, and landing pages that drive member enrollment and engagement.
  • Execute Partner Messaging: Adapt existing messaging frameworks for partner-specific communications, ensuring clarity and alignment with both Hinge Health and partner brand standards.
  • Support Creative Operations: Manage high-volume copy requests and updates, ensuring accuracy and consistency across multiple client deployments and templates.
  • Collaborate on Optimization: Work with the team to implement copy learnings from experiments, refining subject lines, headlines, and CTAs to improve performance.
  • Contribute to a world-class brand: Increase member awareness, build a world-class brand, and elevate the user experience.

Requirements

  • 2+ years of copywriting or content marketing experience.
  • Experience writing for email marketing or direct response channels.
  • Bachelor’s degree or equivalent work experience.

Preferred

  • Experience with B2B2C or healthcare communications.
  • Familiarity with A/B testing and using data to inform writing.
  • Strong proofreading and editing skills with impeccable attention to detail.
  • Ability to adapt to different brand voices and style guides.

Benefits

  • Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
  • Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
  • Modern life stipends: Manage your own learning and development.
Hinge Health logo

Hinge Health

3.6 Glassdoor

Hinge Health is focused on scaling and automating the delivery of health care, starting with musculoskeletal conditions. Leveraging an AI-powered care model, a wearable device, and access to expert clinicians, Hinge Health delivers personalized, evidence-based care that helps people move beyond pain, improving member outcomes and experiences and reducing costs for clients. The company is headquartered in San Francisco, California.We’re hiring! Join us at hingehealth.com/careers

Founded in 2014
San Francisco, California, USA
1.7K employees (129 in marketing)
64% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
721.7K
Monthly Google Ads Budget
$229.5K
Traffic Source Mix
Search
51.6%
Direct
35.9%
Referral
7.2%
Social
4.6%
Paid
0.6%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
94 (6% of company)
Median Career Experience
13 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$1B
Last Raise
$200M
Series E, 4 years ago

Funding History

  • Oct 2021
    Secondary Market • $200M
  • Oct 2021
    Series E • $400M
  • Jan 2021
    Series D • $300M

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