Responsibilities

• Agency & Media Management (SEM & SEO)
• Oversee flawless execution of partner agencies (media agency & SEO agency), ensuring priorities are clear, data is validated, performance is tracked and goals are achieved.
• SEO: Review agency technical audits, content recommendations and link building reports
• SEM/Google: Coordinate paid search optimizations with media agency; provide technical expertise on keyword strategy, ad copy testing, and more. Validate reporting and optimizations across Search, Demand Gen, YouTube, PMAX.
• Affiliate: Coordinate affiliate program success with media agency and internal teams
• Support Paid Media Manager with tactical coordination across other performance marketing channels including creative updates, pixel placement on social, programmatic and other channels.
• Use actionable market insights to identify trends and opportunities to enhance performance and adapt quickly to optimize
• Maintain close partnership with Sales, Digital, Brand, Studio Operations, CRM, Organic Social, Analytics, and more to ensure 360 implementation.
• Growth lead for new studio opening logistics and marketing success. Collaborating closely with media agency for paid, internal sales team, field teams and brand marketing to ensure new studios reach intended goals.
• This person should be highly organized and able to manage multiple workstreams while improving processes to improve collaboration and efficiency, maintaining updates to timeline and agency/internal resources.
• Track weekly goal pacing, optimize across media, sales and lifecycle to drive early memberships & revenue
• Experience supporting multi-location business growth
• Create repeatable playbook for marketing support for studio refreshes
• Conversion Rate Optimization (CRO)
• Partner with Digital team to refine landing pages to enhance user engagement and conversion.
• Implement a disciplined A/B testing schedule to improve performance through the funnel, ensuring results are disseminated and iterated on
• Analytics & Dashboarding
• Able to review agency reporting with a keen eye to confirming data and insights and approving necessary changes.
• Build custom reports synthesizing data from Google Analytics, ad platforms, and internal systems to calculate channel-specific CAC, LTV, and ROI. Identifying trends and opportunities.
• Strong proficiency in building and maintaining performance dashboards across growth channels using tools such as Looker, Tableau, or Google Data Studio to track key marketing KPIs.

Requirements

• Experience: 5-6 years of experience at an agency or in house marketing team, experience working with external agencies or partners
• Highly familiar with Google, Affiliate (through Impact or similar)
• Experience with social channels (Meta, TikTok), programmatic, direct mail, etc a plus
• Familiar with web and data analytics tools such as Tableau, Looker, Google Analytics (GA4), SEMRush, Search Console
• Experience with an MMP (such as Appsflyer, Adjust), a plus
• Experience with a CRM tool (such as Klaviyo), a plus
• Understanding of membership/ subscription business models
• Experience with localized marketing campaigns
• Initiative, a self-starter who looks for areas needing improvement
• Strong written and verbal communication skills
• Highly detail-oriented with strong organizational skills

Preferred

• Experience with social channels (Meta, TikTok) a plus
• Programmatic, direct mail, etc a plus