Responsibilities

• Lead go-to-market strategies for new product launches and strategic repositioning of existing products
• Plan and execute multichannel marketing campaigns to drive product enrollments
• Synthesize performance data and present insights to senior leadership to inform strategic decisions
• Collaborate with product development, UX, and other teams throughout the product lifecycle
• Develop buyer personas and optimize the customer journey using audience and usage data
• Create compelling content such as case studies, videos, website copy, and blog posts
• Manage marketing budget and approval processes
• Engage attendees at healthcare conferences to gather feedback and promote products

Requirements

• Bachelor’s degree and at least 5 years of marketing experience, preferably in healthcare
• Experience with product launches and management
• Demonstrated understanding of branding and identity development
• Experience with marketing channels and tools including digital media, social media, blogs, traditional advertising, SEO/SEM
• Ability to build marketing performance reports and dashboards using analytics tools such as Google Analytics
• Ability to analyze data, assess campaign effectiveness, and adapt campaigns to achieve goals
• Experience managing content within content management systems

Benefits

• We promote work/life balance by offering flexible work schedules, Summer Fridays, Winter Vacation, and paid parental leave.
• Boston-based applicants: Flexible work-from-home schedule, with in-person office days on Tuesdays and Thursdays.
• Health Benefits: medical, dental & vision, plus a wellness program, which allows employees to earn up to $1,100 per calendar year to help offset the cost of health insurance.
• 401k with generous company match.
• Flexible spending accounts, commuter benefits, pet insurance, disability & life insurance.
• We give back by hosting donation drives and providing volunteer opportunities for our employees.