Responsibilities

• Own and manage paid digital acquisition across: Google, Meta, LinkedIn & Emerging/experimental channels
• Build, test, and optimize campaigns end-to-end - Targeting, creative, copy, landing pages, and conversion flows
• Develop hypotheses, run experiments, and scale what works
• Manage budgets carefully and creatively, maximizing ROI at every stage
• Partner closely with Product, Sales, and Leadership to align messaging, targeting, and funnel strategy
• Own performance tracking and reporting: CAC, CPL, conversion rates, ROAS, pipeline impact
• Help define our growth playbook as we move from early traction to scalable acquisition

Requirements

• 3–7+ years of experience in growth, performance, or digital marketing
• Deep, hands-on experience managing paid media across at least 2–3 major platforms (Google, Meta, LinkedIn strongly preferred)
• Proven track record of driving results (leads, pipeline, revenue) — not just impressions
• Experience working at a tech startup, B2B SaaS, or Marketing to the service industry (home services, local businesses, SMBs, etc.)
• Strong analytical mindset — comfortable with data, funnels, attribution, and experimentation
• Comfortable working in ambiguity and wearing multiple hats
• Creative problem-solver who thrives with constraints

Preferred

• Experience marketing to contractors, local service businesses, or SMBs
• Familiarity with HubSpot, GA4, conversion tracking, and attribution tools
• Experience launching new products or entering new markets
• Strong copy instincts for ads and landing pages