Own the growth engine for a 65+ audience through content-led acquisition, SEO, and AI visibility while building a durable, long-term brand engine.

• Growth Infrastructure: Take a creative, bold, exciting approach to growth — we’re building a 100-year company that seeks to be the preeminent lifestyle brand for older people. Every touchpoint you create ladders up to that goal.
• Demand/Channel Testing: Design and run tests across social, search, and other channels that help Bold reach new audiences and grow our membership.
• Content Engine: Find new ways to utilize Bold’s enormous content library and develop new content properties both on- and off-platform that can grow Bold’s audience and market share.
• Content Roadmap & SEO: Own keyword and topic research and build the content roadmap, finding the high-intent, high-opportunity topics that matter to older adults.
• SEO & Technical Excellence: Lead on-page and technical SEO: structure, internal linking, CTAs, schema, and page performance.
• AI Visibility & LLM: Stand up an AEO and LLM visibility practice so Bold surfaces in AI Overviews and across LLM-driven discovery, growing quickly with this evolving channel.
• Measurement & Optimization: Set baselines and own reporting across organic traffic, rankings, AI visibility, and conversion, then double down on what works.
• Content Production & Quality: Direct in-house and freelance writers to scale content output without losing voice or quality.
• Lifecycle Content Loop: Build a content feedback loop between acquisition and retention: use engagement signals from existing members to inform what gets written, and use content to keep members active and progressing toward their goals.
• Lifecycle Content Strategy: Create content that compounds across the full member lifecycle, not just top-of-funnel acquisition.

• Requirements: Exceptional writer: You write genuinely well. Not just clean and correct, but warm, clear, and built for a reader who is 65+ and navigating a health decision.
• Requirements: Hands-on SEO operator: Fluent in keyword research, search intent, and on-page optimization. You know how to make a piece rank and how to build a content engine that compounds over time, not just a calendar of posts.
• Requirements: Systems thinker: You treat content as a repeatable engine. You can connect any piece to a funnel stage, a retention goal, or a metric. You think about feedback loops, not one-off campaigns.
• Requirements: Self-sufficient operator: You take a goal, build a plan, and run with it.
• Requirements: 3-5 years of experience in content marketing, SEO, or growth marketing, with results you can point to.
• Requirements: Comfortable with data: You set baselines, read traffic and conversion numbers, and know what to double down on. You are not a data scientist, but you are not afraid of a dashboard.

• Nice-to-have: You have written for someone making a health decision and you know how different that is. You understand that a 68-year-old deciding whether to try a new pain exercise program needs warmth, clarity, and proof before they trust you
• Nice-to-have: Awareness of AEO and LLM visibility; you’ve been thinking about how brands show up in AI Overviews and answer engines
• Nice-to-have: Experience supporting GTM launches, partnership marketing, or channel-specific campaigns
• Nice-to-have: You have built something from scratch on your own time (blog, newsletter, social audience) and can speak to its growth
• Nice-to-have: You use AI to move faster, not to think less. You know the difference between a draft that needs your judgment and one that is ready to go, and you never let a tool make your writing sound like everyone else’s.