Responsibilities

• Own the full-funnel media strategy across paid search, social, display, CTV, podcasts, affiliate, and out-of-home, balancing efficient acquisition with brand awareness and DTC revenue growth.
• Decide how to allocate marketing budget across channels to grow topline revenue while maintaining customer acquisition cost (CAC) efficiency and maximizing lifetime value (LTV).
• Own the agency relationship end to end: provide business context, set strategic direction, manage all agency communication, and hold campaign execution accountable to our financial goals.
• Analyze the performance of all paid media channels against revenue targets, overall and by product, and own all performance reporting (including in Google Analytics) to confirm the strategy is translating into results.
• Independently manage higher-funnel, brand-awareness channels such as podcasts, affiliate, and out-of-home.
• Partner with internal teams (including Brand and creative) to ensure agencies have the content and context they need, and feed channel learnings back into strategy and brand storytelling.

Requirements

• 5–8+ years in DTC or e-commerce performance marketing. DTC experience is essential; the majority of your background should be DTC.
• A track record of business-level strategy, not just channel strategy: owning budget and deciding how to divide it across channels to grow the business.
• Experience managing media budgets at a director level and directing agency partners (agency-side experience welcome), with a holistic growth focus rather than hands-on campaign management.
• Proven success scaling paid media across TikTok, Meta, and Google, with strong results across CAC, ROAS, and LTV.
• Fluency in performance data and attribution, with hands-on experience in a tool such as Google Analytics, Adobe Analytics, Triple Whale, or a comparable MMM or attribution platform.
• Strong analytical mindset with the ability to set CAC and LTV goals, track topline measures, and turn insights into action.
• Deep understanding of the DTC customer journey, including conversion, retention, and lifecycle dynamics.
• We’re also looking for someone who is a clear, thoughtful communicator comfortable influencing senior decisions, brings a proactive test-and-learn mindset, and is curious about new growth opportunities. A bachelor’s degree in Marketing, Business, Analytics, or a related field is preferred.

Preferred

• Experience supporting or scaling a high-growth DTC brand.
• Expertise in Shopify and Google Analytics.
• Exposure to higher-funnel and brand-awareness channels such as CTV, podcasts, affiliate, or out-of-home.
• Background in consumer-focused categories (home, wellness, lifestyle, CPG).

Benefits

• Benefits: Blueair employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but not limited to, health insurance (medical, dental and vision), 401K with company match, parental leave, sick leave, paid vacation and holidays, as well as access to numerous additional perks and benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.