Responsibilities

• Own Bedford's demand generation strategy from top-of-funnel awareness through MQL delivery to the business development team
• Mine Bedford's proprietary agency data and client research to develop original published reports, market studies, and industry insights that position Bedford as a leading authority on automotive retail marketing
• Build, manage, and optimize email marketing campaigns using Keap, including drip sequences, lead scoring, and automated nurture workflows
• Create and publish content across social media, email, and the Bedford website to drive awareness and inbound interest among franchise dealer principals, GMs, and marketing directors
• Design, build, and optimize pages in WordPress, including campaign landing pages, content hubs, and sales-facing web experiences built for conversion
• Develop and manage paid digital campaigns across LinkedIn Ads, Google Ads, and Meta targeted at dealership decision-makers in DFW and beyond
• Implement GEO best practices to ensure Bedford surfaces in AI-generated answers and LLM responses alongside traditional search results
• Partner with leadership to develop sales enablement materials and outreach assets that support business development conversations
• Track, analyze, and report on campaign performance including MQLs generated, pipeline influenced, and cost per opportunity, and use those insights to continuously optimize strategy
• Support trade show participation, industry event planning, and post-event follow-up campaigns