Responsibilities

• Growth Marketing Strategy - Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities - Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey - Define audience strategies using segmentation, personas, and journey insights to deliver relevant,   data - driven   campaigns - Target key audiences by applying a strong understanding   of all media channels, including digital and emerging channels, to deploy   the most effective , data-drive n   marketing   mix Cross   Functional   Leadership and Collaboration - Lead   cross   functional   teams and agency partners through influence, aligning stakeholders around shared goals  - Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners - Operate effectively in a matrixed environment, balancing competing priorities while   maintaining   accountability for results Performance, Optimization, and Innovation - Define   goals,   objectives ,   KPIs,   and   success metrics to continuously improve campaign effectiveness and ROI - Leverage data, analytics, testing, and emerging tools (including AI and automation) to drive ongoing performance improvement - Stay connected to evolving media platforms, consumer behavior, and industry trends to inform marketing strategy and execution

Requirements

• Licensure, Registration, and/or Certification Required: - None Required.
• Education Required: - Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field
• Experience Required: - 7 + years of experience in marketing or other business-related field and management
• Knowledge, Skills & Abilities Required: - Experience developing marketing strategies for both B2C and B2B audiences. - Ability to tailor marketing approaches for consumers, physicians, researchers, and other key stakeholders. - Strong analytical mindset with proven ability to turn insights into marketing action - Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy - Experience leading work through influence across cross - functional teams - Ability to synthesize complex information and communicate clearly to diverse stakeholders - Working knowledge of CRM, performance measurement, and full funnel marketing strategy - Excellent written and verbal communication skills
• Preferred Education: - Master’s Degree preferred
• Preferred Experience: - 7+ years experience in Marketing, Communications or other business-related field
• Preferred Knowledge / Skills / Abilities: - Clinical trial experience - Familiarity with clinical research environments and the stakeholder landscape that includes consumers, physicians, researchers, faculty, and healthcare leaders. - Experience supporting marketing initiatives related to academic medicine, healthcare research, innovation, or clinical programs. - Demonstrated experience developing and executing B2B and B2C marketing strategies that drive measurable business outcomes

Preferred

• Master’s Degree preferred
• Clinical trial experience
• Familiarity with clinical research environments and the stakeholder landscape that includes consumers, physicians, researchers, faculty, and healthcare leaders.
• Experience supporting marketing initiatives related to academic medicine, healthcare research, innovation, or clinical programs.
• Demonstrated experience developing and executing B2B and B2C marketing strategies that drive measurable business outcomes

Benefits

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program