Responsibilities

• Oversee annual media budgets of $5M–$50M across Meta, TikTok, and Google, driving efficient spend and scalable account growth.
• Lead client relationships through regular strategy sessions, meetings, and quarterly business reviews.
• Develop cohesive growth strategies that place creative performance at the center of paid advertising programs.
• Translate creative performance data into actionable insights for clients, creative teams, and media buyers.
• Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement systems.
• Partner with forward-deployed creatives and media buyers to turn data-driven insights into high-performing, scaled campaigns.

Requirements

• 4–8 years of paid media experience; agency and/or consumer app background strongly preferred.
• Deep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management.
• Proven track record managing paid media accounts with seven-figure annual budgets ($1M+).
• Experience running campaigns across Meta, TikTok, and Google simultaneously.
• Strong analytical skills with the ability to turn performance data into clear strategic recommendations.
• Excellent presentation and communication skills; comfortable leading client-facing meetings and crafting compelling decks.
• Experience developing growth strategies that integrate creative performance with media buying decisions.
• Familiarity with mobile advertising measurement systems including SKAN, AEM, and mobile measurement partners (MMPs) is a plus.