Responsibilities

• Own the acquisition funnel end-to-end: understand where sign-ups come from, which channels are accelerating or stalling, and why
• Amplify externally what we build internally: turn launches into extended reach without just throwing money at the problem
• Optimize free-to-paid conversion: find the features that drive upgrades, and build the campaigns (drip, in-product, lifecycle) that surface them at the right moment
• Improve our landing pages with real data: get into the weeds of traditional SEO and AI recommendations (AEO/GEO)
• Evaluate paid spend: see how sponsorships, ads, and events affect our distribution. Double down on what works, and consider dropping what doesn't

Requirements

• Understand how developers think and how to market to them
• Have owned free-to-paid conversion or lifecycle/activation before
• Are genuinely analytical and comfortable with data, fluent in funnels and cohorts
• Write clearly and ship fast: a v0 experiment this week beats a perfect plan next month
• Think critically about a data point, and go deep into how that's measured

Preferred

• Can set up attribution and experimentation infrastructure yourself, not just brief someone else to
• Can run lean and make a small budget go far
• Understand that not every investment needs to have a short term effect
• Have a technical background to make website changes on our own