Responsibilities

• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for a scaled consumer product, including planning, forecasting, budget pacing, audience strategy, and performance management.
• Manage significant investment across a broad international portfolio, balancing global consistency with market-level opportunity, platform dynamics, and cultural nuance.
• Optimize the full consumer journey from acquisition through activation, engagement, retention, and monetization, with a focus on durable unit economics and cohort quality.
• Develop audience, use-case, offer, and creative strategies that reach diverse consumer segments and translate across languages, cultures, and stages of product maturity.
• Partner with regional marketing and localization teams to prioritize markets, adapt campaigns, and build repeatable international launch and scaling playbooks.
• Drive experimentation and incrementality measurement, defining hypotheses, designing tests, and translating consumer and market insights into channel decisions.
• Partner cross-functionally with product, engineering, data science, lifecycle, brand, and creative to improve conversion journeys, measurement foundations, and growth systems.
• Build AI-enabled creative, targeting, reporting, and optimization workflows that increase iteration velocity and personalization while maintaining quality and brand integrity.

Requirements

• 8+ years of consumer growth, acquisition, or performance marketing experience, ideally for a scaled global technology, marketplace, subscription, or mobile product.
• 6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
• A track record of scaling consumer paid programs at significant budget and audience levels while delivering measurable acquisition and long-term value outcomes.
• Substantial experience leading international consumer marketing across multiple regions, languages, and levels of market maturity.
• Strong understanding of consumer behavior, segmentation, creative strategy, localization, and the relationship between paid media and the end-to-end product experience.
• Strong analytical and measurement skills, including experimentation, incrementality, attribution, cohort quality, retention, monetization, and LTV/CAC.
• Experience partnering with product, engineering, data science, lifecycle, brand, creative, finance, and regional teams to build durable growth systems.
• Demonstrated ability to balance global scale with local relevance, including adapting audiences, messaging, creative, and channel mix to market-specific needs.
• Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.