Growth Content Strategist

San Francisco, CA (On-site)

$99K/yr – $148K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Clear enrollment-focused copy across core channels, aligned with brand voice, and managed at high volume. You’ll optimize campaigns using data-driven tests and translate healthcare information into engaging narratives to improve member engagement. Required experience includes copywriting and email/direct response writing, with benefits emphasizing healthcare, retirement options, and learning support.

Job Description

Responsibilities

  • Craft messages that help enrollment by writing clear, engaging, and effective copy for core channels.
  • Immerse yourself in brand voice and creative operations, managing high-volume copy requests across client deployments and templates.
  • Execute high-impact email and direct mail campaigns, adapting messaging frameworks for ecosystem partners while ensuring alignment with both Hinge Health and partner standards.
  • Actively collaborate on optimization experiments, using data-driven learnings to refine subject lines, headlines, and CTAs that measurably improve member enrollment and engagement.
  • Turn complex healthcare information into accessible, motivating narratives that drive member engagement and improved health outcomes.

Requirements

  • 2+ years of copywriting or content marketing experience
  • Experience writing for email marketing or direct response channels
  • Bachelor’s degree or equivalent work experience

Preferred

  • Experience with B2B2C or healthcare communications
  • Familiarity with A/B testing and using data to inform writing
  • Strong proofreading and editing skills

Benefits

  • Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
  • Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
  • Modern life stipends: Manage your own learning and development.
Hinge Health logo

Hinge Health

3.6 Glassdoor

Hinge Health is focused on scaling and automating the delivery of health care, starting with musculoskeletal conditions. Leveraging an AI-powered care model, a wearable device, and access to expert clinicians, Hinge Health delivers personalized, evidence-based care that helps people move beyond pain, improving member outcomes and experiences and reducing costs for clients. The company is headquartered in San Francisco, California.We’re hiring! Join us at hingehealth.com/careers

Founded in 2014
San Francisco, California, USA
1.7K employees (129 in marketing)
64% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
721.7K
Monthly Google Ads Budget
$229.5K
Traffic Source Mix
Search
51.6%
Direct
35.9%
Referral
7.2%
Social
4.6%
Paid
0.6%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
94 (6% of company)
Median Career Experience
13 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$1B
Last Raise
$200M
Series E, 4 years ago

Funding History

  • Oct 2021
    Secondary Market • $200M
  • Oct 2021
    Series E • $400M
  • Jan 2021
    Series D • $300M

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