Responsibilities

• Own paid acquisition strategy, build, and daily management across search and paid social, including budget pacing, creative testing, audience development, and landing page optimization.
• Drive organic and search visibility, including search and AI-answer-engine optimization, the blog content calendar, topic strategy, and publishing cadence.
• Own the full social content pipeline end to end: ideation, production coordination, scheduling, publishing, and performance.
• Build the email and lifecycle marketing automation engine — newsletters, drip campaigns, targeted nurture, segmentation, lead scoring, and sales handoff logic.
• Orchestrate cross-channel campaigns that move a prospect through the journey coherently, triggered by behavior and intent rather than by calendar.
• Build attribution modeling and full-funnel reporting, first touch through closed opportunity, and deliver recurring pipeline-contribution reporting to marketing and executive leadership.
• Maintain a standing experiment roadmap with clear recommendations on where to move spend.
• Design and ship AI-driven workflows and automations that raise the quality and pace of marketing output.
• Partner with the Product Marketing Manager on positioning, messaging, and claims review; with design on web, campaign, and social assets; and with Sales on outreach strategy, lead handoff, and field feedback.

Requirements

• 4+ years in growth marketing, demand generation, or content marketing with hands-on ownership across multiple channels.
• Direct experience managing paid search and paid social budgets — building and optimizing yourself, not overseeing an agency.
• Demonstrated ownership of organic search performance, including how AI answer engines are changing it.
• Fluency across the modern marketing stack — CRM, email automation, social management, CMS, ad platforms, analytics — and the ability to wire integrations between them.
• Track record of building attribution reporting and explaining results to a non-marketing audience.
• A strong sense of narrative — the ability to find the story worth telling and carry it through both brand-building work and the material that helps close a sale.
• Proficient with Claude or a comparable LLM workspace, including connected integrations.
• Experience designing and building AI systems that enhance marketing output — automations, agent workflows, custom tooling — beyond occasional use of off-the-shelf features.