Responsibilities

• Keep the content engine running - build and own the content calendar, make sure articles, emails, and campaigns ship on time and go out at the right moment for maximum impact
• Set up and run attribution - use HubSpot, Fullstory, and Intercom to know what content is actually driving new visitors, signups, and usage
• Report weekly, iterate fast, and make sure every decision we make is grounded in what's actually working
• Help produce and scale our core formats - GEO articles, newsletters and other email comms, content videos - and take the ones that work beyond the US into Europe and Australia
• Segment users, leads, and audience in HubSpot so the right content reaches the right people
• Run employee visibility (inc. CEO/founder) - social presence, podcast bookings, press/trade-press outreach (earned media), and marketing the analysts behind the insights
• Build AI and Cowork workflows to automate the repetitive parts and help us move faster

Requirements

• You've shipped something independently - a project, a campaign, a newsletter, anything you took from idea to live
• Hands-on experience with HubSpot (or an equivalent) for measurement and attribution - you'll bring this, not learn it from scratch
• You're comfortable with data and marketing ops - you'd rather build a clean attribution setup than guess
• An engineering or analytical mindset - you think in systems and would rather automate something than do it manually twice
• Strong writing - clear, direct, and aimed at the right person
• You use AI as a core part of how you work - not just chatbots, but building workflows, automating tasks, and using agents to get things done faster
• Curious and resourceful - you figure things out without being told how
• Taste and judgement - you know good from bad and you'll say so

Preferred

• Comfortable with design or video tools - Figma, Premiere Pro, Canva, or similar
• Some experience with growth or marketing campaigns
• Some exposure to PR or communications
• An interest in energy, climate, or the transition to clean power
• Degree in an analytical field - economics, engineering, maths, physics, or similar (we care more about how you think than what you studied)