Group Media Director

Chicago, IL (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end media strategy and client leadership for large campaigns, aligning planning, execution, and insights across channels to meet client goals.

  • Must-have: 8+ years in media planning across DSPs, Search, Social.
  • Standout: hands-on budget ownership and cross-functional team leadership.

Job Description

Responsibilities

  • Lead the media planning and investment efforts for all campaigns, focusing on performance-driven strategies.
  • Maintain a strong understanding of the client’s business, with an eye toward future opportunities
  • Responsible for ongoing thought leadership and opportunities that will drive client business results
  • Key lead for client relationship, responsible for team oversight and ensuring performance is meeting client’s goals
  • Responsible for coordinating and leading larger Business reviews (QBRs, Annual Planning, etc.), providing performance insights with actionable recommendations
  • Lead account strategy development, including annual budget planning, KPIs, partner selection, new tactics, and tracking industry developments and recommending new tactics when applicable.
  • Demonstrate initiative by exploring new media solutions, utilizing strategic thinking and creativity to develop innovative alternatives.
  • Oversee media execution, ensuring timely delivery against key milestones, including buy negotiations, live dates, and performance reporting.
  • Develop and implement media strategies across DSPs, Google, Search, META (paid social), and TTD, ensuring optimal use of platforms.
  • Manage and mentor the development of the team, fostering their skills and supporting career growth.

Requirements

  • 8+ years’ experience in media planning and investment, focusing on performance, mid-to-upper funnel, Search, Social, and Programmatic across multiple campaigns
  • At least 5 years of management experience
  • Proven ability to integrate media, creative, and brand objectives, collaborating with cross-functional teams
  • Experience managing client relationships, ensuring alignment and timely execution of media plans
  • Hands-on campaign execution, using data and insights to optimize performance
  • Agency experience, particularly with integrated media campaigns
  • Proficiency in TTD or DV360, search platforms, and media planning tools
  • Strategic partner mindset, offering insights and recommendations to optimize results
  • Experience managing multi-million-dollar media budgets, ensuring efficient allocation and ROI
  • Up to date with industry trends, fostering innovation through continuous learning

Benefits

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee disco
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Critical Mass

3.1 Glassdoor

Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Founded in 1996
Calgary, Alberta, CAN
1.8K employees (728 in marketing)
43% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
30.3K
Traffic Source Mix
Search
46.7%
Direct
41.5%
Referral
6.8%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
347 (19% of company)
Median Career Experience
10 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
6

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