Group Director, Product Marketing

Bentonville, AR (On-site)

$160K/yr – $320K/yrDirector/ExecutiveFull time

Posted 5 days ago

Job Summary

Own and drive enterprise product marketing from strategy to launch, shaping positioning, go-to-market, and cross-functional collaboration to accelerate adoption, growth, and monetization.

  • Define strategy and positioning to create competitive advantage
  • Lead go-to-market and launches to drive adoption and revenue
  • Leverage customer insights and market data to guide executive decisions

Job Description

Responsibilities

  • Define Product Marketing Strategy: Develop and execute enterprise product marketing strategies that support existing and emerging businesses.
  • Establish differentiated positioning, messaging and value propositions that resonate with target audiences and create competitive advantage.
  • Influence product strategy and roadmap decision through customer insights, market intelligence, competitive analysis, and business performance
  • Create scalable product marketing frameworks that can be leverages across multiple products and business lines.
  • Lead Product Incubation & Commercialization: Partner with business and strategy teams from concept through launch to shape products that meet customer and market needs.
  • Lead integrated go-to-market planning across Marketing and businesses.
  • Build launch strategies that accelerate adoption, customer engagement, revenue growth, and long-term product success.
  • Establish commercialization best practices and repeatable operating models that improve speed to market.
  • Drive Customer & Market Intelligence: Partner with Customer Insights & Analytics team to uncover customer needs, emerging trends, whitespaces opportunities, and competitive insights.
  • Translate complex customer, business, and marketplace data into actionable recommendations for executive leadership.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
  • 12+ years of progressive experience in Product Marketing, Go-to-Market Strategy, Commercialization, Brand Marketing, Growth Marketing, or related disciplines.
  • Experience leading large-scale product launches and commercialization efforts for digital, retail, technology, marketplace, or B2B products.
  • Demonstrated success influencing product strategy through customer insights, market research, competitive intelligence, and business analytics.
  • Experience leading and developing high-performing organizations, including leaders and individual contributors.
  • Exceptional executive communication, presentation, and storytelling skills with the ability to influence senior leadership.
  • Strong analytical mindset with experience translating complex business data into strategic decisions.
  • Proven ability to lead highly matrixed cross-functional initiatives with significant organizational impact.
  • Experience managing multiple priorities in fast-paced, evolving environments.
  • MBA or advanced degree.

Preferred

  • MBA preferred

Benefits

  • At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For Information About Benefits And Eligibility, See One.Walmart.
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Walmart

With approximately 255 million customers and members visiting more than 10,500 stores and numerous eCommerce websites in 19 countries, Walmart is uniquely positioned to serve customers how, when and where they want. Formed in 2021, Walmart Data Ventures unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. The name ‘Scintilla,’ derived from the Latin word for ‘spark,’ embodies the power of a single insight to ignite transformative ideas. Even the smallest, most granular data point can drive decisions that create meaningful impact. Scintilla empowers businesses to turn insights into action, optimizing every touchpoint along the customer journey—from home to store—and the product journey—from source to shelf. At Walmart Data Ventures, our mission is to deliver value to customers, suppliers, merchants, and store operators by bridging insights with actionable strategies that enhance the retail experience.

Founded in 2021
Bentonville, Arkansas, USA
288 employees (21 in marketing)

Salaries

Posted range

$160K/yr – $320K/yr

Taken straight from the job posting.

See all Walmart salaries

Marketing Team

Marketing Team Size
8 (3% of company)
Median Career Experience
6 years
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
29.1%
Direct
46.7%
Referral
6%
Social
17.2%
Paid
1%

Headcount Trend

Current headcount: ~288

Recent News

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Group Director, Product Marketing

Walmart · Bentonville, AR · On-site