Group Director, Integrated Media Investment at Crossmedia Inc | New York City, NY | $150K/yr – $180K/yr

Crossmedia Inc

Group Director, Integrated Media Investment

New York City, NY (Hybrid)

$150K/yr – $180K/yrDirector/Executive12+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the cross-channel investment strategy and activation agenda, turning complex media budgets into a cohesive, partner-aligned plan with clear governance and scalable decisions.

Investment Strategy: Define the end-to-end roadmap, platform mix, and buying methods with input from centers of excellence and planning teams.
Activation & Governance: Lead activation timelines, RFPs, budgeting, reporting, and escalation on significant deals.
Partnerships & Communication: Build strategic partner plans and own upstream client and marketplace communications across practices.

Job Description

Responsibilities

Central Investment Representation: Be the central lead representing total investment in collaboration with account, strategy, analytics, and audience practices upstream.
Investment Strategy: Create overall strategic investment roadmap with innovation and around-the-corner watchouts; define platform and buying method decisions (social, direct vs PMP, enterprise deals, Crossmedia, addressable audiences).
Lead budget investment: Provide tactical recommendations and evolutions to optimize spend across channels.
Industry & landscape: Stay up to date on the media landscape across channels and evolving industry trends.
Investment Activation: Manage agenda, timeline, delivery of all client media activation; ensure priorities and staff capacity are aligned.
RFPs & Negotiations: Lead RFPs from ideation to issuance, assessment, and negotiations.
Reporting & Reconciliation: Oversee insight amplification, QA, actualization, and forecasting.
Partnerships: Develop long and short term strategic partner plans; manage commitments with Google, social partners, etc.
Deal decision governance: Serve as a key decision-maker for significant proposed deals and escalation.

Crossmedia Inc

3.9 Glassdoor

Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

Founded in 2000

New York, New York, USA

316 employees (94 in marketing)

crossmedia.com

71% recommend to a friend

89% CEO approval