Group Director, Integrated Media Investment

New York City, NY (Hybrid)

$150K/yr – $165K/yrSenior Level12+ years expFull time

Posted 1 month ago

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Job Summary

Own cross-channel investment strategy and activation with a focus on platform mix, buying methods, and collaboration with Centers of Excellence.

  • Investment Strategy: Define the multi-channel roadmap and budget guidance while flagging watchouts and must-haves.
  • Central Investment Representation: Manage total investment and steer marketplace POVs and client communications.
  • Activation and Operations: Own activation timelines, workflows, RFPs, reporting, and partnership negotiations.

Job Description

Responsibilities

  • Investment Strategy: Bring investment expertise in strategic and tactical planning uniting across all channels; Create overall strategic investment roadmap, innovation, and around-the-corner must-haves and watchouts; Lead budget investment - tactical recommendations and evolutions
  • Stay up to date on the industry and evolving media landscape across channels
  • Define the right investment strategy by choosing the right platforms and buying methods (i.e. social platforms, direct v. pmp, utilizing enterprise partner deals, bringing in Crossmedia solutions, addressable audiences) in conjunction with Centers of Excellence and planning/audience teams
  • Central Investment Representation: Be the central lead representing total investment – collaborating with account, strategy, analytics, audience, etc. practices upstream
  • Lead cross-channel investment POVs on the marketplace
  • Investment Activation: Manage agenda, timeline, and delivery of all client media activation; ensure priorities are clear and staff is working to their total capacity & efficiency
  • Manage workflow, communication, and day-to-day account buying accountability and activity
  • Lead RFPs including ideation, issuance, assessment, and negotiations
  • Manage reporting & reconciliation: Insight Amplification, Accuracy, QA, actualization, and forecasting
  • Partnerships: Develop long and short-term strategic partnership plans—includes maintaining working relationships with partners, managing joint business plan negotiations, etc. (across Google, Social partners, etc.)

Requirements

  • 12 + years of media experience, with an emphasis on investment.
  • A strong media foundation across all channels.
  • Significant experience in client-facing roles, including serving as the primary point of contact for high-profile clients
  • Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively
  • Strong leadership and empathy/mentoring skills to inspire and develop team members, ensuring high performance and professional growth
  • Possess an entrepreneurial mindset, enthusiastic about developing the agency with new tools, ideas, and opportunities
  • Keen awareness of the latest trends and developments in media with a commitment to continuous learning and adaptation
  • Management, negotiation, and implementation of partnership commitments, added value, etc.
  • Must have proximity to our NY office - we work in a hybrid manner, with an expectation of being in-office 2-3 days a week.

Benefits

  • Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
  • Open/Flexible PTO with US & UK specific policies
  • Sponsored healthcare options and agency-wide physical & mental health support
  • 401k with company match (USA), and generous Pension (UK)
  • Paid sabbatical at significant milestone anniversaries
  • Generous paid parental leave policy
  • Life milestone recognition & support
  • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
  • Cell phone/tech reimbursement
  • Student Loan payment plan (US)
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CROSSMEDIA

3.9 Glassdoor

Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

Founded in 2000
New York, New York, USA
321 employees (103 in marketing)
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