Graphic Designer & Internal Marketing Coordinator Location: 4150 Tom Leonard Dr, Glen Allen, VA 23060

Virginia, USA (On-site)

$21/hr – $22/hrMid LevelFull time

Posted 2 months ago

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Job Summary

Own hands-on graphic design and local-store marketing, aligning signage, digital content, and weekly promos to drive in-store traffic and brand consistency at a Richmond market.

  • Graphic design and content ownership: design in-store signage, road signs, social content, and website updates to support weekly sales cycles.
  • Cross-functional collaboration: partner with ownership/management on price changes, install signage, and maintain brand coherence across channels.
  • Operational flexibility: balance creative work with weekly deadlines and a two-day in-person cadence (Tuesdays/Wednesdays) to support the sales cycle.

Job Description

Responsibilities

  • This role blends hands-on graphic design with in-store marketing, signage, digital content, and weekly promotional execution for one of Richmond’s most iconic local markets.
  • In this position, you’ll have real creative freedom while also playing a critical role in weekly sales preparation, pricing coordination, and brand consistency across physical signage, road signs, social media, and our website.
  • You’ll work closely with ownership and management to schedule price changes, design, and install in-store signage, manage road sign visuals, update our website, and create engaging social media content.
  • Tuesdays and Wednesdays are key workdays, as they drive the weekly sales cycle.

Requirements

  • EXPERIENCE IN GRAPHIC DESIGN PREFERRED.
  • Experience using graphic design software such as Adobe Photoshop or Canva. MUST HAVE THESE SKILLS.
  • Strong visual design skills with an eye for layout, typography, and branding
  • Comfort working with point-of-sale (POS) systems or other inventory/retail software
  • Ability to learn and navigate multiple internal systems efficiently
  • Familiarity with social media platforms (Instagram & Facebook) and basic content scheduling
  • Basic experience with WordPress or website content management systems is a plus
  • Organized, detail-oriented, and able to meet weekly deadlines in a fast-paced environment
  • Willingness to be cross-trained in additional operational and marketing tasks

Preferred

  • WordPress or website content management systems is a plus
  • Familiarity with social media platforms (Instagram & Facebook) and basic content scheduling
Tom Leonard's Farmers Market logo

Tom Leonard's Farmers Market

Tom Leonard’s Farmer’s Market is a family-owned business that believes in supporting local Virginia farms whenever possible. Because we source only the best meats, seafood, fruits and vegetables directly from our network of family farmers, ranchers, growers, and docks you’ll find the freshest produce in town at a terrific price!Since opening, Tom Leonard’s Farmer’s Market has earned multiple awards as “The Freshest Produce In Richmond,” “Virginia’s Best Farmer’s Market,” “One Of The Best Local Grocery Stores,” “The Best Place to Buy a Christmas Tree,” “The Best Place to Visit Santa,” and “Favorite Farmer’s Market.”Each of these awards are a result of an ongoing focus on quality, value, and a belief that the customer is always right.

Founded in 2003
Glen Allen, Virginia, USA
20 employees (1 in marketing)

Traffic Signals

Monthly Visitors
4K
Traffic Source Mix
Search
28.8%
Direct
46.5%
Referral
5.8%
Social
17.4%
Paid
1.5%

Headcount Trend

Current headcount: ~18