Graduate Assistant – Marketing & Game Promotion (SA)
Turlock, CA (On-site)
Salary Not AvailableIntern/New GradTemporary
Posted 10 days ago
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Job Summary
You will own the end-to-end planning and execution of athletic marketing campaigns and in-game fan engagement, while coordinating game-day operations, social media, promotions, and sponsor collaboration across campus partners.
- Lead campaign planning and execution
- Manage in-game promotions and social channels
- Collaborate across departments and with sponsors
Job Description
Responsibilities
- Assist with the planning and execution of athletic marketing campaigns for all Stan State intercollegiate sports programs.
- Coordinate in-game promotions, fan engagement activities, contests, and entertainment during home athletic events.
- Support game-day operations including setup, sponsorship fulfillment, PA scripts, music coordination, and halftime activities.
- Develop promotional strategies to increase attendance, student engagement, and community involvement.
- Manage and update athletics social media platforms with promotional content, graphics, and event information.
- Collaborate with coaches, student organizations, and campus departments to promote athletic events.
- Assist in creating marketing materials such as flyers, digital graphics, email campaigns, and video board content.
- Track attendance, fan engagement metrics, and promotional effectiveness for reporting purposes.
- Coordinate with sponsors and vendors to ensure activation and visibility during events.
- Recruit, train, and supervise student workers or game-day volunteers.
Requirements
- Post-baccalaureate students in a graduate program must be registered in a minimum of four (4) Fall/Spring units.
Preferred
- Bachelor’s degree in Sports Management, Marketing, Communications, Business, or related field.
- Strong written and verbal communication skills.
- Experience with social media platforms, event management, and customer engagement preferred.
- Knowledge of collegiate athletics and NCAA regulations is desirable.
- Strong communication and organizational skills
- Social media and graphic design experience
- Event management and multitasking ability
- Knowledge of collegiate athletics and NCAA rules
- Ability to work evenings, weekends, and holidays during athletic seasons
Marketing Team
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