Responsibilities

• The Graduate Admissions CRM Coordinator - Communications & Outreach is responsible for developing, managing, and executing strategic prospective student communications, recruitment campaigns, and engagement initiatives within the Slate CRM.
• This position serves as the primary liaison between The Graduate School and academic Graduate Coordinators, supporting programs from initial student inquiry through enrollment.
• The Coordinator designs GCSU-branded outreach materials, builds and maintains communication plans and campaigns in Slate, and facilitates ongoing customer service for prospective and admitted graduate students.
• This role also participates in the Graduate Coordinators Committee and Graduate Council, ensuring alignment between institutional recruitment strategies and program-level needs.
• Prospective Student Communications & CRM Campaign Management - 45%
• Develop, implement, and maintain comprehensive communication plans in Slate targeting prospective graduate students from inquiry through enrollment.
• Create, update, and optimize email templates, automated communication flows, drip campaigns, and targeted messaging within Slate.
• Use graphic design software (Canva and GCSU-approved tools) to produce branded communications for graduate admissions campaigns.
• Monitor campaign performance and engagement metrics; recommend and implement improvements to increase yield and conversion rates.
• Coordinate all graduate admissions outreach efforts across student-facing, departmental, and Graduate Coordinator channels.