Responsibilities

• Partners with clients to assess the current marketing landscape across the full customer journey, including lead generation, conversion, customer acquisition, retention, and performance measurement
• Applies subject matter expertise to design, implement, and optimize strategic marketing campaigns that align with program goals and client priorities
• Identifies near-, mid-, and long-term objectives and collaborate with clients and Program teams to develop actionable plans that advance those goals
• Develops client-specific strategic frameworks and recommend targeted marketing initiatives to address defined business needs and opportunities
• Defines, scopes, and documents business requirements for marketing campaigns and related initiatives to support successful execution
• Manages consulting-related business objectives, meeting budget expectations, maintaining portfolio profitability, and delivering high-quality client work in accordance with project scope
• Collaborates with cross-functional teams and other BDO service lines to deliver scoped consulting support, strengthen integrated project execution, and promote overall client success
• Stays current on industry trends, emerging technologies, leading practices, and research to inform client recommendations and continuously enhance BDO’s marketing approach
• Leads needs assessments and discovery sessions to understand client environments, priorities, and expectations, and translate findings into practical solutions
• Other duties as required

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations, or Advertising from an accredited college or university, required
• Five (5) or more years of experience in marketing operations, strategic marketing, and/or management consulting, required
• High level of proficiency in Microsoft Office (specifically Word, Excel, PowerPoint), required

Preferred

• Fluency in Spanish, preferred
• Experience spanning both the strategic and tactical dimensions of modern marketing, including energy efficiency marketing and utility program experience, preferred
• Cross-industry experience and familiarity with a range of sales models, including direct and channel approaches across both B2B and B2C environments, preferred
• Project management experience, preferred