Go-to-Market Intelligence & Automation Lead

USA (On-site)

$130K/yr – $140K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the intelligence delivery stack and automation framework, turning GTM use cases into scalable, reusable components and AI-enabled workflows that teams can adopt quickly.

  • Own Intelligence Delivery: define and advance automation roadmaps, reusable components, and insight packages for cross-team impact.
  • Bridge GTM and tech: translate use cases into business requirements and designs with Product, Analytics, and Apps teams.
  • Integrate AI-enabled workflows and governance to balance speed, quality, and adoption metrics.

Job Description

Responsibilities

  • Intelligence Automation Strategy & Roadmap Ownership
  • Own and evolve the roadmap for scalable intelligence delivery—including automation frameworks, reusable components, and insight packages used across teams and verticals.
  • Identify high-impact opportunities to reduce delivery time and increase quality through automation, modular frameworks, and standardized workflows.
  • Surface friction points, unmet needs, and whitespace opportunities—translating them into clear improvements and roadmap initiatives.
  • Use Case Translation & Requirements Leadership
  • Serve as the connective tissue between GTM strategy and technical execution—translating use cases into clear business requirements, logic, and workflow designs.
  • Partner with Product, Analytics, and Applications teams to shape design, implementation, and deployment of scalable solutions.
  • Ensure alignment across teams on definitions, inputs/outputs, and success metrics—so intelligence is consistent, trusted, and easy to adopt.
  • AI-Enabled Intelligence Delivery
  • Help integrate AI-enabled workflows into intelligence delivery (e.g., automated insight narration, pattern surfacing, QA assist, template-driven storytelling, and AI-agent supported workflows).
  • Support feedback loops to continuously improve intelligence tooling, AI-assisted workflows, and delivery experiences—balancing speed with quality and governance.
  • Enablement, Adoption & Operational Excellence
  • Own and refine enablement infrastructure: intake processes, templates, documentation, and knowledge hubs that support scalable execution.
  • Improve usability and adoption of Data Cloud tools and intelligence products through process refinement and consultative support.
  • Support cross-functional initiatives related to internal tooling, platform integrations, and operational consistency.
  • Support select pre-sales or client-facing work with automation-aligned deliverables when needed.
Zeta Global logo

Zeta Global

3.5 Glassdoor

At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the ImpossibleTM by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Zeta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value. At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel. Founded in 2007 by David A. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City. Learn how we help brands Achieve the Impossible at www.zetaglobal.com.

Founded in 2007
New York, New York, USA
2.4K employees (304 in marketing)
63% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
210.3K
Monthly Google Ads Budget
$14.1K
Traffic Source Mix
Search
36.4%
Direct
49%
Referral
7.4%
Social
6.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
248 (10% of company)
Median Career Experience
15 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$1.5B
Last Raise
$105.3M
Post IPO Equity, 2 years ago

Funding History

  • Sep 2024
    Post IPO Secondary • $105.3M
  • Sep 2024
    Post IPO Equity • $204.9M
  • Sep 2024
    Post IPO Debt • $550M

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