Global Marketing Sr Analyst

Sandy Springs, GA (Hybrid)

$80K/yr – $107K/yrSenior Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own market intelligence and sales enablement for packaging solutions with a focus on ABM programs, events, and market-driven sales materials.

  • ABM and sales enablement: coordinate with sales, plan programs, and train teams.
  • Events and thought leadership: plan customer events and provide SME input.
  • Market intelligence to action: translate data from Nielsen, Mintel and subscriptions into opportunities for growth.

Job Description

Responsibilities

  • Work with the Global Beverage team to deliver direct customer support, sales enablement strategies, data analysis, brand awareness strategies, sales training, and more
  • Leads various Account Based Marketing (ABM) marketing activities in conjunction with the sales and business development teams
  • Supports planning and execution of customer events, including presenting as subject matter expert as needed
  • Supports sales teams with information as needed regarding market trends, packaging trends, thought leadership, and more.
  • Identifies, analyzes and maintains market data and intelligence to determine growth potential for packaging solutions with both current and potential customers.
  • Champion of Highspot, Monday.com and other tools for the marketing team.
  • Has experience with Nielsen, Mintel and other data subscriptions
  • Other duties as assigned.

Requirements

  • 3-4 years of marketing experience; required
  • 3-4 years of experience with a CPG, Beverage, ECOM or Packaging company; preferred.
  • 3-4 years of experience in marketing data solutions, including sales support and vendor management; preferred.
  • 1-3 years of experience in market research, data analysis and/or product marketing; preferred
  • Bachelor’s degree or relevant career experience is required in marketing, data analytics or a related field
  • Advanced proficiency in Microsoft Office (primarily PowerPoint & Excel) with aptitude for other software and/or technologies to solve business problems.
  • Ability to work with teams through complex projects; as working in team based, cross-functional and cross-business environments are essential for success in this role.
  • Proven project management skills to be able to manage multiple projects and meet deadlines on a continuous basis.
  • Ability to interpret technical product features and instructions and turn them into customer-oriented sales support materials
  • Proven self-starter with strong results-oriented background requiring limited oversight.

Preferred

  • 3-4 years of experience with a CPG, Beverage, ECOM or Packaging company; preferred.
  • 3-4 years of experience in marketing data solutions, including sales support and vendor management; preferred.
  • 1-3 years of experience in market research, data analysis and/or product marketing; preferred.
  • Fluent business English required and additional languages is a plus.
  • Knowledge of marketing tools such as CRM systems a plus.

Marketing Team

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