Global Marketing Lead, AI Coding Tools

San Jose, CA (On-site)

$159K/yr – $384K/yrSenior Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own the developer-centric marketing engine for AI coding tools, turning product quirks into strong user value and driving launches across global markets.

  • Developer-focused Marketing: Own positioning, messaging, and product narratives for developers, engineers, and enterprises.
  • Go-to-Market & Campaigns: Lead launches and integrated campaigns across content, social, events, PR, and partnerships to build awareness and advocacy.
  • Measurement & Market Signals: Track performance, optimize spend, and monitor trends/competitors to steer strategy.

Job Description

Responsibilities

  • Define and execute global marketing strategies for AI coding tools.
  • Build clear positioning and messaging for developers, engineering teams, and enterprise users.
  • Lead go-to-market plans for major product launches and feature releases.
  • Create global campaigns across content, social, community, events, PR, and partnerships.
  • Grow developer awareness, engagement, and advocacy in key international markets.
  • Work with product teams to turn technical features into compelling user value.
  • Track marketing performance and optimize campaigns based on data.
  • Monitor market trends, competitors, and user feedback to inform strategy.

Requirements

  • 3+ years of experience in marketing, product marketing, growth, developer marketing, or go-to-market roles.
  • Experience with developer tools, AI products, SaaS, cloud, or other technical products.
  • Strong ability to craft clear positioning, messaging, and product narratives.
  • Good understanding of developers, technical communities, and global marketing channels.
  • Experience planning and executing product launches or integrated campaigns.
  • Strong communication, collaboration, and project management skills. Fluent English communication skills.
  • Data-driven mindset and ability to measure marketing impact.

Preferred

  • Experience with AI coding tools, IDEs, coding agents, DevOps, or open-source communities.
  • Experience working with global or regional markets.
  • Basic technical understanding of software development workflows.
  • Ability to thrive in a fast-moving and ambiguous environment.

Benefits

  • Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
ByteDance logo

ByteDance

3.6 Glassdoor

ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment and enterprise services - over 2.5bn people interact with ByteDance products including TikTok. Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. We are committed to building a safe, healthy and positive online environment for all our users. We have over 110,000 employees based in more than 30 countries globally. Join us.

Founded in 2012
China, China, CN
44K employees (5,222 in marketing)
61% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
5M
Traffic Source Mix
Search
15.6%
Direct
71.3%
Referral
11.3%
Social
0.8%
Paid
1%

Headcount Trend

Current headcount: ~46.1K

Marketing Team

Marketing Team Size
3,599 (8% of company)
Median Career Experience
7 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$9.8B
Last Raise
$300M
Secondary Market, 4 months ago

Funding History

  • Nov 2025
    Secondary Market • $300M
  • Jul 2024
    Secondary Market
  • Mar 2023
    Secondary Market • $100M

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