Responsibilities

• Lead Content Marketing Efforts: Steer the E&C Global team’s content marketing initiatives, leveraging SEO, GEO, and AI to maximize reach and engagement.
• SEO Strategy: Write and optimize high-quality SEO content around relevant themes and product launches.
• Customer Needs and Content Gaps: Proactively identify customers’ needs and gaps in existing content, recommending new topics and approaches.
• Research: Conduct thorough research combining online sources, interviews, studies, and AI-driven insights to generate informative and engaging content.
• Manage competitive audits of marketing, advertising and messaging to ensure we are effectively communicating against key competition.
• Content Creation and Production: Independently manage the creation and production of internal and external-facing content, regardless of the communication channel. This could include social media copy, blog content, accompanying graphic development and other digital collateral.
• Coordinate with external agencies and freelance writing partners on creative and content.
• Deliver both long-form and real-time/short-form content, working closely with and interviewing subject matter experts.
• Curate and develop content provided by internal departments, including (but not limited to) sales, marketing, public relations, market development, and product development.
• Optimize and Update Existing Content: Regularly review and improve existing content to ensure it remains relevant, up-to-date, and optimized for search engines and user experience.

Requirements

• Bachelor’s degree in Marketing, Communication, or related field (in progress)
• Strong digital marketing and analytics skills
• Excellent verbal and written communication skills
• Comfortable being a self-starter with exceptional attention to detail
• Able to work on problems of diverse scope where analysis is required
• Ability to handle multiples assignments, work independently, and see projects through to successful completion
• Knowledge of SEO and Google Analytics is a plus
• Applicants for this position must be currently authorized to work in the United States on a full-time basis. Shure will not sponsor applicants for this position for work visas.

Benefits

• retirement savings plans and paid time off, employee discounts, professional development opportunities, and work-life balance initiatives