Responsibilities

• Strategy Develop and implement comprehensive global marketing strategies tailored to Primary Care prescribers treating Hard to Control Hypertension, ensuring alignment with franchise objectives .
• Shape product strategy with a tie to disease area strategies and insights (in HTN, CKD, HF)
• Stakeholder Engagement: Collaborate with healthcare professionals, patient advocacy groups, and industry partners to co-create impactful patient programs.
• Cross-Functional Collaboration: Partner with internal teams, including Medical Affairs, Sales, Regulatory, and Communications, to ensure cohesive implementation of strategies.
• Innovation & Digital Transformation: Drive innovation in patient and HCP engagement through digital platforms, mobile applications, and telehealth solutions.
• Performance Monitoring: Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of p rograms and refine strategies as necessary.
• Regulatory Compliance: Ensure all marketing activities are compliant with regulatory standards and ethical guidelines.
• Budget Management: Oversee allocated budgets for patient programs, ensuring cost-effective strategies that deliver maximum impact.
• This role will report to the Global Head of Marketing, CVRM