Responsibilities

• Brand Strategy and Launch Excellence: Lead the development, socialization, and continuous refinement of the global brand strategy, value proposition, and positioning for COPD; translate strategy into clear priorities, success metrics, and launch plans aligned with enterprise objectives.
• Signature Initiatives: Design, pilot, and scale signature initiatives to accelerate adoption and sustain growth.
• Market and Regional Partnership: Build strong, trust based partnerships with T8 markets, the Global Launch Lead, and Regional Leads; drive alignment and readiness, ensuring local execution is informed by insights and grounded in common guardrails.
• Insights and Evidence: Integrate clinical, real world, competitive, and market access insights to guide strategy; partner with medical, HEOR, and market access to shape evidence generation and value communication.
• Go to Market and Omnichannel: Define segmentation, targeting, and omnichannel strategy (including C360 and next best action frameworks) to optimize HCP and patient engagement and measure impact across touchpoints.
• AI and Digital Enablement: Embed AI powered capabilities responsibly across planning, content operations, and analytics to enhance precision, speed, and scalability while adhering to compliance standards.
• Cross Functional Leadership: Serve as a core member of the Global Brand Team (GBT) and lead the Global Marketers Forum; orchestrate collaboration across medical, regulatory, market access, insights, digital, supply, and finance to de risk launch and accelerate performance.
• Agency and Budget Management: Select and lead strategic agency partners; oversee budget planning, investment allocation, and ROI optimization.
• Performance Management: Establish KPIs and leading indicators; drive disciplined performance reviews and course correct quickly to deliver in year and long term objectives.

Requirements

• Education: Bachelor’s degree is required with business degree or scientific expertise as preferred. Master’s degree is desired.
• Experience: Significant experience launching biologics and delivering end to end brand leadership in specialty care.
• Experience: Deep knowledge of commercial strategy and core methodologies, including positioning, campaign development, forecasting, pricing and reimbursement, market research, and competitive intelligence.
• Experience: Proven track record engaging external stakeholders (e.g., KEEs, prescribers, payers) and converting insights into actionable strategies.
• Experience: Preferred: Direct experience launching medicines in one or more of the US, Japan, or China; respiratory or immunology experience a plus.
• Special Skills/Abilities: Strong strategic thinking, decision making, and problem solving, with the ability to simplify complexity and set clear choices.
• Special Skills/Abilities: Demonstrated ability to collaborate and lead across functions and geographies, effective influence without authority.
• Special Skills/Abilities: Bias for action with a track record of translating ideas into measurable outcomes.
• Special Skills/Abilities: Robust analytical, organizational, and communication skills (written and verbal).
• Special Skills/Abilities: Comfortable operating amid ambiguity and managing multiple priorities in a fast paced, highly cross functional environment.

Benefits

• Benefits offered include qualified retirement programs, paid time off (vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.